On April 16, the global launch ceremony of VIRG CASA’s “V Trend·Shengqi” kicked off grandly in Foshan, Guangdong. The VIRG CASA exhibition hall building, which took only about 20 days to be renovated, was officially unveiled to the outside world. The reporter learned from the scene that the VIRG CASA exhibition hall area is divided into upper and lower floors, with a total area of 4,500 square meters.
At the global launch ceremony, VIRG CASA brand chairman Pan Jinhui introduced the pure Italian design concept, whole-house high-end customization and design-driven marketing strategy of Jingjing Home.
Pan Jinhui, Chairman of VIRG CASA Brand
As seen from the VIRG CASA exhibition hall, the first floor of the exhibition hall displays imported products, while the second floor displays joint venture products. According to the description of the on-site staff, the products in the VIRG CASA home furnishing exhibition hall, whether they are product glazes or product The craftsmanship and technology are very particular, and it also authenticates the pure Italian design concept, whole-house high-end customization and design-driven marketing strategy mentioned by Pan Jinhui.
VIRG CASA Jingjing Home Exhibition Hall
VIRG CASA On the same day as the global launch of Jingjing Home Furnishing's "V Trend·Shengqi", VIRG CASA held an event with the theme of "Master Speaks·Interesting Design" at Sofitel Foshan Louvre Hotel. Italian designer SIDNEY HARPER (Honorary Member of the Stanford Hall of Fame), Chinese designers Zheng Hong (Queen Designer for the President of Tencent/Huawei), Wu Wenli (Cover Person of the Year in China Interior Design, Outstanding Designer of the California City Government) and others were invited to attend attended this event and shared design concepts and trends on the spot.
At the event, Mr. Zhou Yuzhong, executive director of Jingjing Home Furnishing Group, explained the "VIRG CASA Brand Interpretation" and pointed out that it will integrate global high-quality resources, combine existing advantages and future trends, and jointly create a benchmark for large home furnishing brands with pure Italian design. . The mainstream consumer groups in the home furnishing market have changed, and new diversified and personalized demands have emerged. Big data, cloud computing and other technologies continue to support innovation, and the momentum of integrated development of the building materials market is becoming more and more obvious. VIRG CASA is committed to building a large home furnishing brand and a high-end design brand, and complies with the development trends of the domestic and foreign industries!
A game titled "The Master Says · Intentional"The forum with the theme of "Design of Thoughts" was held at the forum with Pan Jinhui, chairman of Jingjing Home Furnishing Group, MR. SIDNEY HARPER, an Italian soft decoration design master, Zheng Hong, the official designer of Tencent/Huawei President, Wu Wenli, an outstanding designer of the California municipal government in the United States, He Guohui, Vice President of Foshan Design Enterprise Association and others, focused on humanities, talents, and the environment, focusing on the mutual promotion and innovation between design, products and brands, and unlocking new trends in home design from a professional perspective. Topics discussed in this forum.
According to the official information of VIRG CASA, the Jingjing home brand will join forces with top design institutions and designers to focus on design and insist on innovation. All products will integrate a unique perspective on Italian life, considering each material, style, and craftsmanship. The proportions and variables of millimeters allow users to experience a life experience full of exquisite texture every day when they live with VIRG CASA.
Why is VIRG CASA committed to creating a pure Italian life? It is understood that VIRG CASA has its own customized home furnishing factory in Foshan, which has laid a solid foundation for whole-house customization.
