China Ceramics Network News On May 5, Foshan Xiangda Enterprise’s April Sales Elite Commendation Summary Meeting was successfully held in the exhibition hall of the company’s headquarters. Mr. Su Shaoheng, Chairman of the Board, Mr. Su Guangnian, Managing Director, Mr. Su Binnian, General Manager of the Company, Mr. Ou Jintong, General Manager of the First Marketing Center, Mr. Qiu Guosheng, General Manager of the Second Marketing Center, heads of departments/brands and all marketing staff in the headquarters exhibition hall personnel participated in this meeting.
▲Conference site
This meeting was chaired by Yang Junhong, Assistant to the General Manager Office. Yang Zhu first announced the sales performance of each brand/department in April and conducted data analysis. At the same time, I would like to remind everyone that we are almost halfway through 2019. How to achieve the goals we set at the beginning of the year is worthy of consideration and implementation by every employee. I hope everyone can learn to summarize, grow in summary, grow in reflection, formulate practical plans and goal breakdowns, put them into action, and sprint towards the full-year goals.
▲Conference site
The heads of each brand/department reported on the work of their brand/department in April, and made plans and division of labor for May. The heads of each brand/department analyzed and reported on the work of product sales and promotion, customer development and maintenance during the Ceramics Expo, summed up experience, reflected on deficiencies, and laid a solid foundation for the following business work.
▲Mr. Ou Jintong, General Manager of the First Marketing Center
Ou Jintong, general manager of the First Marketing Center, summarized the work of the first department in April. In his summary, the district president said that with the changing demand for colored brick products in the end market, the color brick products have been expanded and enriched in terms of colors, specifications and categories this year. Visit the market regularly, listen to terminal voices, continuously create value for customers, and win a larger market with diversified products that meet market needs.
" Specification of polished tile products to meet the diversified and personalized needs of end market consumers for products. In the future, the product structure will be continuously enriched and optimized based on the actual market conditions to meet the changing end market needs.
▲Mr. Qiu Guosheng, General Manager of the Second Marketing Center
In his concluding speech, Qiu Guosheng, general manager of the Second Marketing Center, quoted a sentence from Ren Zhengfei, reminding sales staff to have a sense of crisis, have a keen sense of the market, and know how to adjust themselves , cultivate the ability to analyze and solve problems. Mr. Qiu pointed out that the company has always positioned its products with high cost performance, and currently it still has advantages. However, as the price war further intensifies, we should think about the future of the company. Thinking determines the way out, so we must first change our thinking, from the previous product policy-based market competition to service-based market competition.
In order to provide better service terminals, the company relies on its own strength to launch four personalized assistance systems, covering team formation, product strategy, brand image, operation management, etc. Provide assistance services to terminal dealers. In terms of internal management, focusing on productsAdjustments and plans have been made in terms of quality, personnel improvement, terminal assistance, etc. to lay the foundation and provide guarantee for the implementation of various projects of the terminal assistance system.
▲Develop the championship, second and third place in April
▲The first, second and third place in the sales of Category II high-value products in April
At the summary meeting, the first, second and third place in sales of Category II high-value products in April and the first, second and third place in development were commended.
▲ Mr. Su Binnian, general manager of the company
Su Binnian, the general manager of the company, said in the summary that employees and the company are a community of destiny. Every employee should not forget their original aspirations and work together with the company to grow and develop together. Struggle and go further together. In order to facilitate listening to employees' voices, the company has set up a chairman's mailbox and a general manager's mailbox. All ideas and suggestions that are beneficial to the development of the company can be expressed through this green channel. In terms of products, Mr. Su said that in order to further optimize the product structure and improve product competitiveness, the company will launch brand-wide independent designs and independent base labels on a brand basis.
In terms of team building, Mr. Su pointed out that "a team without centripetal force cannot be called a team" and "a salesperson without the desire to win is not a good salesperson." There is a relationship between team members that is both competitive and collaborative. The company launched The purpose of the incentive policy is to stimulate everyone's work enthusiasm and fighting morale, create a good working atmosphere of "compare, learn, catch up, help, and surpass", and create a positive and energetic marketing elite team . In order to stimulate everyone's sense of team honor and morale, the company will launch more incentive policies. The market environment is constantly changing, and the accumulation of knowledge does not happen overnight. If you want to avoid being eliminated, you must always focus on learning and improving your abilities. In the future, the company will hold various training activities, implement two-way assessment of performance + learning, and regard learning and improvement as important daily tasks.
▲Mr. Su Shaoheng, Chairman of the Company
Su Shaoheng, chairman of the company, said in the summary of the meeting that product quality is the lifeblood of the company's development. In order to further improve product quality, the company has started to improve the personnel management of the production system since last year. , production management, quality management and other aspects have undergone drastic reforms. After some efforts, product quality has been greatly improved. In the near future, the company will organize company employees to visit the factory, and dealer friends are always welcome to visit the factory.
Director Su asked everyone to change their way of thinking, from passive to active, from "I want to do it" to "I want to do it", and required sales staff to improve their market acumen and understanding of the market. The market's response speed, timely and effective feedback on market conditions, and accurate positioning of customer groups; strengthen learning, learn from others' strengths, integrate one's own advantages, and build one's own core competitiveness.
Market changesIt is unpredictable, but as long as the people of Xiangda Enterprise unite as one and fight side by side, I believe that Xiangda Enterprise will definitely take off against the trend and continue to achieve glory.
Positive Youth A new journey, May, we are ready to go!
Contributed by: Wu Haixia
