Click to watch the video of Wrigley Ceramic New Product Launch Conference
China Ceramics Network News On July 24, 2019, with "Products in view of new horizons"The Wrigley Ceramics New Product Launch Conference and Marketing Strategy Summit with the theme of "New Product Vision" was held grandly at Foshan Caishen Hotel.Lehua Home Furnishing Group General Manager Xie Yuerong, Lehua Home Furnishing Group Deputy General Manager Huo Zhenhui, Liu Guangren, deputy general manager of Lehua Home Furnishing Group, Lu Jinhui, deputy general manager of Lehua Home Furnishing Group, Chen Huan, president of Guangdong Ceramics Association, Wang Wei, general manager of Wrigley Ceramics Division, and outstanding dealers from all over the country Representatives gathered together to taste new products in 2019 and discuss new profit models for ceramic tiles.
Conference site
Ride the wind and waves and go up the trend
Inheriting the past and linking up with the future, comprehensively analyzing the new marketing model
At the beginning of the new product launch conference, Mr. Xie, general manager of Lehua Home Furnishing Group, first delivered a speech: With the slowdown of economic growth, the supply of ceramics industry exceeds demand, and my country’s consumption In the era of upgrading and sales channel transformation, product research and development must meet customer needs, and product innovation capabilities are the core competitiveness of an enterprise. ProduceProduct quality is the life of an enterprise. Wrigley Ceramics strives to create high-quality products and provide consumers with better products and services. Finally, it is emphasized that dealers should not only develop distributor channels and designer channels, but also pay attention to the maintenance of engineering channels. At the same time, the headquarters will also vigorously develop special engineering dealers.
Xie Yuerong, General Manager of Lehua Home Furnishing Group
Mr. Lu, deputy general manager of Lehua Home Furnishing Group, conducted a detailed analysis of the current industry trends and market changes, and gave instructions on the response strategies of Wrigley Ceramics. From the five aspects of product production service improvement, design service improvement, terminal service improvement, and engineering service improvement, the new planning and new trends of Wrigley Ceramics were insightfully analyzed.
Lu Jinhui, deputy general manager of Lehua Home Furnishing Group
Then, Mr. Wang, general manager of Wrigley Ceramics Division, brought the planning and trends of new products, explained the importance of product competitiveness and variety to sales, and provided a A perfect overall space solution. In terms of how new products can empower performance, Mr. Wang pointed out: Wrigley will keep up with changes in user needs and provide them with ceramic tile products that are more comfortable, practical, and more stylish. The product line planning and adjustment of Wrigley Ceramics closely follows the market dynamics, and the product specifications and categories are complete, ensuring that the corresponding consumption channels, product colors and quantities are matched in all grades, high, medium and low. New products such as 750*1500mm specifications, new generation decorative tiles, etc. have been added to ensure sufficient cost performance among products of the same grade, giving consumers more product choices.
Wang Wei, general manager of Wrigley Ceramics Division
Shan Liang, Key Account Department Manager of Wrigley Ceramics, explained in detail the current development and planning of Wrigley Ceramics in the engineering channels, and reviewed the projects and image cases in the first half of 2019 and 2019 Project plans for the second half of the year were elaborated.
Shan Liang, Key Account Department Manager of Wrigley Ceramics
New products are ready to go
New specifications, new image, create powerful products
All aesthetic, design, and nature-related elements of Wrigley tiles are unfolded on this stage. Eight models showed us the colorful charm of Wrigley tiles' new products. A visual feast of art and design won cheers and applause from the audience.
After a visual feast of new products, Mr. Xu, Director of Wrigley Tile Design Center, interpreted the international industry trends and analyzed the packaging and application of new products from a multi-dimensional product perspective: Industry Trends, sales channels, city levels, consumer groups, application locations, value product functions, aesthetics, and style. There are three categories of new products this time. The first type of new product is the 750x1500mm Global Art Series glossy fully polished glazed products. This series of products takes art travel as the theme, presenting the mountains, rivers and famous places of the world in an artistic and personalized way, showing customers new fashion and bolder , a more playful image; the second type is the upgraded version of Wrigley anti-slip bricks, which have been upgraded in design, color, technology and function on the basis of the original ones. The third category is the new generation of facing bricks - fine stoneware bricks with a thickness of 7~8mm and low water absorption. Presentation of decorative tiles in the market from product specifications, product thickness, and application methodsAdvantages in promotion. It will bring you a refreshing visual feast, and it will also bring a new change to the entire industry!
Xu Meiping, Director of Wrigley Tile Design Center
New product catwalk
The launch ceremony of the new Wrigley ceramic tile products was hosted by Xie Yuerong, general manager of Lehua Home Furnishing Group, Lu Jinhui, deputy general manager of Lehua Home Furnishing Group, Wang Wei, general manager of Wrigley ceramic tile business unit, Lehua Home Furnishing Group general manager Xie Wei, Assistant General Manager of the Home Furnishing Group, Chen Chunmu, a Xiamen dealer, Bi Chenglong, a Ningbo dealer, Zhao Pin, a Huanai dealer, and Xu Hongquan, a Beijing dealer, jointly opened the event, which once again confirmed the Wrigley ceramic tile brand's corporate philosophy and innovative strength in adhering to innovation.
Wrigley Ceramics New Product Launch Ceremony
In the afternoon, the dealers came to the exhibition hall of the Wrigley Ceramics headquarters and visited the new products in the showroom under the leadership of the leaders of Lehua Home Furnishing Group. Wrigley Ceramics keeps up with the trend of development and promptly Learn the needs of the terminal and move forward in a better direction. Afterwards, the Wrigley Tile Summit Forum will discuss products, services, channels, marketing and other aspects.There was a lively discussion. The leaders of Lehua Home Furnishing Group provided detailed answers to the questions raised by dealers.
Exhibition hall on-site appreciation and selection and summit forum
With the blessing of authoritative media, create an industry anti-slip expert
Anti-Slip Safety Research Institute was established
With the improvement of the country's economic level, the decoration level of both individual households and public buildings is also constantly improving. The use scenarios of ceramic tiles are constantly increasing, and a considerable part of the consumption People pay more attention to the decorative effect of ceramic tiles, but ignore the anti-slip problem of ceramic tiles. In order to create more scientific, safer and more environmentally friendly anti-slip brick products. Wrigley Ceramics, NetEase Home Furnishing and the Guangdong Ceramics Association jointly established the "Anti-Slip Safety Research Institute".
Anti-slip Safety Research Institute: In line with corporate responsibility, media responsibility, and social responsibility, we consider the anti-slip issues on ceramic tile surfaces from the perspective of design and application, and focus on solving consumer problems Anti-slip safety issues enhance the practical value of ceramic tile products. The founding ceremony of the Wrigley Tile Anti-Slip Safety Research Institute was hosted by Xie Yuerong, General Manager of Lehua Home Furnishing Group, Lu Jinhui, Deputy General Manager of Leroy Home Furnishing Group, Chen Huan, President of Guangdong Ceramics Association, Wang Wei, General Manager of Wrigley Ceramic Tile Division, Leroy Home Furnishing Group Xie Wei, assistant general manager of the group, and Zheng Zhe, editor-in-chief of NetEase Home News Center, jointly opened the event.
Anti-slip mountingThe entire institute was established and the "Anti-Slip Safety White Paper" was released
Chen Huan, President of the Guangdong Ceramics Association, affirmed in his speech: Wrigley Ceramic Tiles, as an excellent rising ceramic tile brand, has always been at the forefront of the industry in terms of product quality and brand reputation. The forefront, especially the establishment of the Anti-Slip Safety Research Institute today, is of great significance to the development of Wrigley Ceramics and the progress of the industry. We also sincerely hope to join hands with NetEase Home and the Guangdong Ceramics Association to promote and apply anti-skid tiles and contribute a small amount to home safety and public safety.
Chen Huan, President of Guangdong Ceramics Association
Lu Jinhui, deputy general manager of Lehua Home Furnishing Group, said: In order to establish the "Anti-Slip Safety Research Institute", Wrigley Ceramics and NetEase Home Furnishing first established a promotion group, starting from terminal marketing The promotion focuses on anti-slip, for example: from the strategic tendencies provided by the headquarters for terminal activities to guide the promotion of anti-slip products, from the shooting of Douyin Internet celebrity videos and the upgrade of new product specifications, from the establishment of anti-slip safety experience areas in terminal exhibition halls, to the drafting and publication of the "Anti-Slip Safety White Paper". Moreover, Wrigley Tile will continue to work hard in the future to make its own contribution to home safety and public safety.
Lu Jinhui, deputy general manager of Lehua Home Furnishing Group
Starting from May 2019, Wrigley Ceramics has joined forces with NetEase Home to create a survey and research on the "Anti-Slip Safety White Paper". Today, Zheng Zhe, chief editor of NetEase Home News Center, brought Interpretation of the "Anti-Slip Safety White Paper": Whether it is individual households or public places, there have been many news reports of injuries caused by slippery floors. Anti-skid floors have become an issue that cannot be ignored for public safety and home safety. Functional ceramic tiles could be next in ceramics industry, survey showsDevelopment trend, Wrigley anti-slip tile products, as a special member of this category, integrate anti-skid, wear-resistant, acid and alkali resistance and easy cleaning functions. This is an important reason why they are sought after by consumers, and also embodies the safety and health of Wrigley tiles. The concept of care, and the brand culture of caring about user experience.
Zheng Zhe, chief editor of NetEase Home News Center
Group photo
This Wrigley Ceramics new product launch conference and marketing strategy summit received enthusiastic responses from dealers, which greatly ignited the terminal team's confidence in Wrigley Ceramics. Faced with changes in current consumer trends and user needs, 2019 is both a new challenge and an opportunity for Wrigley Ceramics. Wrigley Tile has always remained true to its original aspiration, adhering to the concept of enjoying high-quality space, and is committed to creating high-quality products and services. Wrigley Tile will use its new brand image to create a better home life for users.
