Text/Zhao Guixin
It has been more than a month since the novel coronavirus has been raging like crazy. In this war without gunpowder, the burden on the shoulders of ceramic companies in the cold winter of the industry is even heavier: on the one hand, they are bearing the economic losses such as declining sales and sudden drop in income caused by the epidemic; on the other hand, they must also consider the lives and needs of their employees. Subsequent production and operations will resume; and the biggest problem is how to ensure the normal operation of terminal dealers.
It is not difficult to find that since February, most ceramic companies have begun to implement the resumption of work and production. Although the epidemic has had a certain impact on the company, Haosheng Enterprise did not panic because of it. It actively organized employees to resume work and production in an orderly manner, promptly adjusted the production and operation strategy for 2020, helped dealers overcome difficulties, and conducted free online training. Work hard to minimize the losses caused by the epidemic.
Focus on implementation and practical results to ensure a safe return to work
According to the general manager of Haosheng Enterprise, after receiving the government’s notification about the epidemic, the company immediately established an epidemic prevention and control working group to clarify the key points and work procedures of epidemic prevention and control, conduct training for relevant personnel, and assign responsibilities Implement it to people.
Epidemic prevention work is in place
In line with the principle of focusing on implementation and focusing on practical results, the Haosheng Enterprise Brand Management Center has compiled detailed statistics on the company's employees and asked all employees to live at home in accordance with the local government's epidemic prevention measures; and strictly requires everyone to conscientiously implement the company's epidemic prevention measures. In accordance with the control regulations, we maintain close contact with the epidemic prevention and control staff of the administrative center and fill out the "Employee Health Card" every day.
Sending help in times of need, vigorously assisting terminals
Affected by the epidemic, all terminal stores of Haosheng Enterprises nationwide are closed. Product terminal sales are lower than expected targets, and dealers are in operating difficulties. In order to help dealers tide over the difficulties, Haosheng Enterprise's three major brands, No. 1 marble tiles, Melco marble tiles, and Vero ecological tiles, have closely combined their actual situations and launched different assistance policies in a targeted manner.
No. 1 marble tile
Melco Marble Tiles
Vero Eco Brick
Revolving around the assistance policy, the marketing department of Haosheng Enterprise Brand Management Center keeps up with the current situation and makes online promotion one of the main projects. Each brand accelerates the operation of online marketing to achieve smooth information transmission and feedback. In addition, the brand management center Haosheng Enterprise also thoughtfully provided caring masks to dealers, allowing them to feel the warmth of the manufacturer, thus further increasing their confidence in facing difficulties.
Haosheng Enterprise Brand Management Center Packaging Masks
Send caring care to terminal dealers
Focus on product development and innovation in 2020
Haosheng Enterprises remains optimistic about the construction and ceramics industry market in 2020. New technologies, new processes, and new products will become the focus of its technology research and development in 2020, while personalized customized products will become the key direction of promotion.
Haosheng Enterprise Executive European Inspection Trip
To this end, Haosheng company executives went to Europe for inspection and study, and reached strategic cooperation agreements with internationally renowned brands to integrate new concepts and designs into the company's products.
The COVID-19 epidemic has brought a huge crisis to every enterprise. If traditional enterprises do not make fundamental changes, their development will be limited and they may even be eliminated. And those companies that actively upgrade and work hard to improve immunity during the epidemic are more likely to turn crises into opportunities or even surpass their opponents and become strong.
Haosheng Enterprise is undoubtedly one of them.
