Is the short video interesting and interesting? With the acceleration of the pace of life, people are pursuing short, smooth and fast ways to obtain information. Short videos are short and convenient, have strong visual appeal, and the combination of fragmentation and situationalizationmakes all kinds of The application of short videos has been integrated into people’s daily lives and is irreplaceable.
Changes in the form of obtaining information have brought about changes in new sales models. Rapidly increase fans through small short videos, and ultimately form various large sales orders strong>,I believe this is what every terminal dealer is curious about and really wants to do.
Peng Changhua, general manager of Shunhui Ceramics, said: The biggest change in this epidemic is the change in working methods and ways of thinking. Whether it is a dealer or an enterprise, the way of attracting customers and acquiring customers needs to change. Shunhui focuses on short video marketing and encourages terminal dealers to use online channels.
“Shunhui Ceramics Internet celebrity brother” Dago is the person in charge of Shunhui Ceramics in Urumqi, Xinjiang. With the Douyin account of “Dago teaches you how to decorate your new home”,With 140,000 fans, it quickly increased to 100,000+ during the epidemicIn Shunhui’s live broadcast room, we shared short video marketing of dealers online, how to use short videos to "play" to make big orders~~< /p>
● Online live broadcast sharing ●
Original intention—beginning with curiosity
Q: Why do you think of doing short video marketing?
Dago: Our initial idea was to see all the young people in the store playing. After chatting with them, I felt that this promotion was very powerful, so I just tried to publish a few works with the idea of playing, and it turned out that After I gained customers and tasted the benefits, I started working seriously and increased my investment. I think Douyin is very helpful for attracting customers and building a brand.help.
From life, higher than life
Q: So how did you come up with the creative ideas for your Douyin copywriting?
Dago: I think it must come from life and be higher than life. Among them, "likes, comments, and forwarding" are the three most important elements of a video, so the video, copywriting, and music are also All are prepared to meet these three elements.
Our creativity comes from the pain points of the decoration industry, and we provide some methods to help fans solve problems in exchange for fans' recognition of our professional knowledge and brand.
Be diligent and persistent
The results will tell you whether it is correct or not
Q: What do you think is the most important thing about short video marketing?
Dago: The most important thing is that the Douyin platform has a large database, and thousands of people push videos they like to different people. We analyze the fans’ concerns. The more time we spend analyzing, the clearer the market positioning becomes. What is the market demand? What are the customer's needs? This is the most important point.
In the beginning, you can post 2-3 short videos a week, and after your fans exceed 100,000, you can post them every day. This needs to be accumulated over time, and only by doing it for a long time can you win the attention and recognition of fans. The summary is to make short videos "with heart" and "persistence".
I have a magic weapon to attract and protect powder
Q: How do you usually attract and maintain fans?
Dago: To shoot high-quality videos and guide fans to forward them, for multi-platform matrix promotion, you need to pay attention to three points when attracting and protecting fans:
1. Value every fan, regardless of fan level. The smaller the fan level, the greater the potential. As long as fans support you, it means the greater the trust and recognition.
2. Strengthen the interaction with fans. Anyone who speaks in the live broadcast room must pay attention to it. You can use private messages to chat, and the stickiness with fans will be enhanced.
3. Short videos must be posted consistently and at specific locations.Also do regular live broadcasts so that fans will remember you. If you don't push fans for a long time and it's easy to get blocked, then all your previous efforts will be in vain.
"Shunhui Internet celebrity Tile No. 1 brother" Da Ge's successful Douyin marketing case, we can see that if you want to use small videos to make big orders, You must first establish User positioning, focusing on user groups and increasing fan stickiness, determining the tone and then promoting it, grabbing users’ pain points or usefulness in video content Plot reversal requires creativity, and at the same time, you must continue to do it "with heart" and "perseverance". I believe that the next Internet celebrity in the ceramic tile industry will bring goods to the world. The person is you!
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(This article is provided by the enterprise)
