Word of mouth is the reason why the public chooses brand consumption, and brand reputation comes from the most basic product quality, corporate strength and honor of the brand. Huiya Tile (Guangdong Huiya Ceramics Co., Ltd.) was founded in 1998. It has always practiced high quality and high standards for 22 years. The product categories independently developed and produced include ceramic large slabs, modern tiles, antibacterial tiles, ecological ion tiles, Marble tiles, fully polished glazed tiles, polished tiles, porcelain tiles, sanitary ware, etc., win the trust of consumers and all walks of life with product quality. It is precisely because of the ingenuity that the brand has adhered to over the past 22 years that it has continuously won awards such as Guangdong Province Famous Trademark, Guangdong Province Famous Brand Product, Guangdong Province Contract-abiding and Creditworthy Enterprise, Guangdong Province High-tech Product, and National Product and Service Quality Integrity Demonstration Enterprise Certificate. and many other honorary titles.
Sales strength, visible data
Huiya Tiles has a large-scale modern production base of more than 1,280 acres in Heyun, Qingyuan, Guangdong, with multiple kiln production lines. It has introduced 380-meter wide-body kilns in the industry and produces 800×800㎜, 600×1200㎜, and 800×1600 ㎜ and other different specifications and hundreds of varieties of products, reaching an annual production scale of more than 54 million square meters. It is reported that Huiya Tile Factory will also spend huge sums of money to launch a slate production line, and so on.
With such strong production capabilities, what about the sales situation?
It is understood that Huiya tiles have been distributed in more than 1,000 city outlets across the country, and their products are widely used in high-end landmark projects across the country, such as Beijing Olympic venues, Guangzhou Asian Games Asian Games City, Wanda Plaza, Evergrande Real Estate, etc. So far, more than tens of thousands of large-scale engineering projects have chosen Huiya. In the international market, it has also established more than 1,600 sales and service outlets around the world, and its products are exported to 109 cities in 41 countries and regions in Southeast Asia, South Asia, Australia, Europe, America, Africa and other places. With the courage to go out of China and go to the world, Huiya Tiles has been committed to building a dream of global happy homes and letting the world see the power of Chinese brands.
In addition, in the era of "channel is king", Huiya Tile has reached strategic cooperation with a number of listed real estate companies, such as Goertek Real Estate Co., Ltd. (stock code 002241), Financial Street Holdings Co., Ltd. (stock code 000402), China Resources Land Co., Ltd. (stock code 01109)... Also with Baoneng Real Estate, China State Construction Real Estate, Renrenle, C&D Real Estate, China Resources Vanguard , , Yuexiu Group and other well-known real estate companies have established cooperative relationships; and engineering strategic cooperation projects also cover municipal, residential, school, financial, hotel, commercial, hospital and other fields, and are deeply recognized and trusted by engineering parties across the country; in engineering In terms of centralized procurement, Huiya Tile has also successively signed ceramic tile strategic procurement agreements with well-known real estate groups such as Blu-ray Real Estate, Kaisa, Baoneng, etc., and has been selected as the annual outstanding strategic partner many times.
It can be seen that Huiya Tile has understood the market changes early, transformed and upgraded its development ideas, focused on developing engineering procurement channels, and won the market with high quality.
Internet celebrity exhibition hall, a check-in destination< /span>
At the Foshan Autumn Ceramics Expo in 2019, Huiya Tile Global Marketing Center made its debut with the concept of "Luxury Fashion·Quality Home" after its transformation, and was instantly dubbed #net celebrity exhibition hall check-in point# and # trafficharvester# With tags such as , #精品精品Point and so on, it has become a "check-in" destination for people from government agencies, large real estate companies, design firms, dealers, consumers and other channels to visit. At the same time, it has also been visited and reported by many media. The article about the renovation of Huiya Tile Global Marketing Center, first published by the Chinese version of American Interior Design, has occupied the circle of friends of designers around the world and has become a selected case for designers to learn and imitate.
▲Partial real picture of Huiya Tile Marketing Center
After the overall upgrade and transformation, the 22-year-old Huiya tile brand seems to have regained its vitality and brilliance. It integrates traffic, quality and appearance, and integrates light luxury. , fashionable elements run through the entire exhibition hall, deeply interpreting the feeling of high-end quality homes. For detailed design concepts, see the report "Immersive Sensory Journey - Renovation of Huiya Tile Global Marketing Center".
The exhibition hall is designed to create a high level of experience, which is the result of more than 4 months of wisdom from the Huiya Tile headquarters team and the Tuowei design team.
Live broadcast marketing, impressive results
The market is changing rapidly. Huiya Tile is constantly seeking innovative breakthroughs and exploring more interesting marketing models. It will continue to adhere to excellent quality and high-quality service to deliver more high-quality products. Cost-effective ceramic tile products for consumers. For example, when the epidemic prevention and control has not been completely lifted, Huiya Tile continues to add value to dealers with a high sense of responsibility, and guides dealers through online promotion, online training, online supervision, live blasting, etc. Divert traffic and acquire customers, and use practical actions to help Huiya family members bravely overcome difficulties and cope with market changes.
▲On May 2, Huiya Tile’s “big brand move” Live show” results
The most noteworthy thing is Huiya Tile’s live streaming model. Whether it’s Huiya Tile’s live brick shopping festival on March 15, Huiya Tile’s good shopping on March 22, or big brands and big brands on May 2Through the production and live show, Huiya Tile has brought great benefits to many fans. Finally, through the smiling transaction photos and the joyful transaction news, we deeply felt the consumers' love for Huiya. Recognition and trust in the quality of sub-tile products.
Business partners, no pressure to sign contracts
Since the beginning of 2019, Huiya Tile has promoted the #hundredstorepartnerplan#, through "free store decoration" and "five implementation support" major assistance policies , eliminate dealers' business pain points, help dealers develop and grow, and seize new retail market traffic.
At the same time, Nanjing Branch and Yingkou Branch were established in July 2019. Directly setting up warehouses with manufacturers in close proximity, new ideas, and comprehensive promotion policy support can reduce the inventory pressure of local dealers, shorten delivery and pick-up time, and provide Fu It can build a solid bridge between terminal marketing and management, and also inject new vitality into local ceramic tile sales, stimulate performance growth, improve operating efficiency, and make it easy to grow the brand without worries.
▲Bundian Partner Investment Promotion Meeting Site
With its strong brand strength, Huiya Tile has received continued recognition from the new dealer’s family. On October 11 and 14, 2019, Huiya Tile held the Huiya Tile 100-store Partner Investment Conference through its Nanjing Branch and Yingkou Branch respectively, attracting many customers and friends from Nanjing and Yingkou surrounding areas. Participated in the conference and opened up more than 20 blank markets in a short period of time, further expanding the regional brand coverage. Therefore, relying on the strong brand effect and strong policy support, Huiya Tiles has been very popular in the terminal market since the launch of the 100-store partner program, and has been firmly chosen by more dealer partners. likeToday, strategic partners in each region of the Huiya Tile 100 Stores Partner Project are still being recruited.
Looking forward to more family members of Xinhuiya dealers joining the big family, which will greatly enhance the strength of Huiya dealers and work together to develop the new ceramic tile retail business!
