With the domestic epidemic basically under effective control, various industries are not afraid of the severe challenges brought by the epidemic and are promoting the resumption of production and work in an orderly manner. In the first half of this year, China's economic growth turned from negative to positive, industrial production rebounded significantly, emerging service industries grew against the trend, and the overall economy showed an obvious trend of steady recovery. At the same time, consumption, an important part of the troika, is gradually returning to normal with continued efforts both online and offline.
As a leading brand of new domestic products for sanitary ware, Hengjie once became the guardian of Chinese families fighting the epidemic at home during the special period. In the post-epidemic era, Hengjie continues to make efforts both online and offline, adhering to its brand promise of "protecting Chinese families". In May 2020, Hengjie released hundreds of new products "at home" through online live broadcast. In July 2020, the "Wanjia Yipin" new domestic product technology exhibition kicked off offline, entering more than 3,000 Hengjie brand stores in more than 400 cities across the country, promoting the recovery of the offline retail economy in the sanitary ware industry.
Helping the overall recovery of the bathroom industry, online and offline integration releases consumption potential
The arrival of the epidemic in 2020 has caused the domestic retail industry to face huge challenges. How to increase online traffic, use creativity to leverage offline, and help online and offline economic recovery are topics of common concern to all walks of life.
Against this background, in May, Hengjie used 3D virtual technology for the first time in the bathroom industry to hold a new product launch conference in different people's "homes", bringing an unprecedented "cloud experience" to thousands of households. ”, which also brings the spring breeze of economic recovery to the sanitary ware industry. From the wooden alloy bathroom cabinets that are as warm as wood, to the Q8i smart toilet that brings a "convenient, comfortable and safe" toilet experience, to the newly upgraded Hengjie New Wing T series platform showers, RICO multi-function series faucets and Hengjie The Jiebian series faucets all demonstrate Hengjie Bathroom's ability and strength to focus on high-quality products, and allow consumers to experience more diversified choices, higher quality, and more humanized intelligence of bathroom products in actual use scenarios. .
As the domestic epidemic gradually comes under control, the offline market has also made efforts to seize the "traffic" of commercial retail. The offline retail market, which has been dormant for several months, has ushered in the economic recovery in the post-epidemic era. Starting from July 13, Hengjie’s “One-of-a-kind” New Domestic Products Technology Exhibition will feature more than 100 new domestic products for sanitary ware.Hengjie brand stores across the country have been launched simultaneously, and the long-awaited "One Product Guard" series of new products have finally met consumers offline, interpreting the charm of new domestic products in sanitary ware.
As a traditional large-scale offline event of Hengjie, the New Domestic Products Technology Exhibition covers more than 400 cities across the country and more than 3,000 Hengjie brand stores. Consumers only need to go to the store to register as a "Hengjie Yipin Recommendation Officer", and they can fully experience the protection of new domestic products in bathroom ware and receive multiple benefits.
Hengjie believes that in the post-epidemic era, we must focus on protecting families online to create more attractive new consumption scenarios, and use traffic advantages to feed back offline, realizing the integration and interaction of e-commerce and physical retail. Only in this way can consumption potential be maximized and drive consumption recovery. Through the holding of Hengjie's new domestic products technology exhibitions across the country, Hengjie's brand concept has been deeply rooted in every market, and consumers can jointly perceive the charm of the national trend and experience the strength of science and technology.
New domestic product innovation + technological hard power add value to Hengjie Technology Exhibition
At the 7th China Home Furnishing Industry Development Annual Conference and China Home Furnishing Industry Leaders Summit held in July, Hengjie relied on its huge contribution to the Chinese-style home anti-epidemic during the epidemic and led the sanitary ware industry to continue to innovate and move forward in the post-epidemic era. With its exemplary role, it once again won the title of "2019 Leading Bathroom Brand in China's Home Furnishing Industry". The China Home Furnishing Industry Development Annual Conference is jointly hosted by 12 associations including the China Interior Decoration Association, Sina Home Furnishing and Easy Home. It is an annual event representing the trend of the home furnishing industry, and the Dayan Award is known as the highest honor in the Chinese home furnishing industry.
What supports Hengjie's repeated wins is its insistence on quality and innovation. At present, Hengjie has more than 4,000 square meters of full-category R&D center laboratories, intelligent manufacturing bases for five major categories, and laboratories accredited by the National Water Efficiency Laboratory and the National CNAS Laboratory. In June this year, the fully automatic production line for smart sanitary ware was officially put into operation, which greatly increased the number, production capacity, and automation of Hengjie sanitary ware kilns, and once again led the industry. It is the continuous innovation, R&D breakthroughs and accumulation of scientific and technological strength that give Hengjie the confidence to use the "New Domestic Products Technology Exhibition" to allow consumers to experience new domestic products in sanitary ware at close range.
At the same time, the holding of the New Domestic Products Technology Exhibition also shows that Hengjie is implementing its vision of "improving consumers' quality of life" through practical actions. Hengjie has always paid attention to the bathroom life experience of consumers. During the epidemic at the beginning of the year, Hengjie immediately integrated resources and launched the "Hengjie Online-Bathroom 24-hour remote troubleshooting service" regardless of brand, to help consumers solve various problems that occur when using bathroom products.Question: After the epidemic gradually stabilized, Hengjie quickly sensed the needs of consumers, launched the "One Product Guard" series of new products, and created new online retail stores and Hengjie cloud shopping mini-programs to shorten the distance with consumers.
Contrary to the trend of online layout and follow the trend of offline promotion, Hengjie leads the industry and is also out of the responsibility of the new domestic brand. The "New Domestic Products Technology Exhibition" is just the beginning. In the future, Hengjie will continue to leverage the brand charm and technological strength of New Domestic Products, lead the development of China's sanitary ware industry, and enhance the sanitary ware life experience of Chinese consumers.
(This article is provided by the enterprise)
