The Oceano Wushan Smart Franchise Store has switched from wooden floors to the Oceano brand since the end of April 2019, with a store area of 54 square meters. Although the store is small, it has achieved retail sales of more than 100,000 yuan a month. What is the method behind good results? Franchisee Wen Xiaohua said that new models and multi-channel operation stores are the way to win in the post-epidemic era.
Wushan Smart Franchise Wen Xiaohua
The following is an interview record with a Wushan franchisee. Follow the editor to learn about her experience.
1. What industry were you engaged in before? Why choose to join Oceano? What do you think of the Oceano brand?
We used to sell wooden floors and it was a niche brand. Due to market changes, the overall profit margin of the wood flooring industry has been severely compressed, and consumers are becoming more and more brand-conscious. The wood flooring brand we represented was not well-known, and our business was in trouble at that time.
The transition to Oceano was also a coincidence. At that time, Mr. Yin, the manager of Tianshui Oceano, and the factory manager came to Wushan to look for smart partners. After their introduction, we decisively transformed to Oceano. Oceano has a certain reputation in the market, and we trust it very much. Its R&D technology, brand reputation, and product structure are all very good. We are full of confidence in operating Oceano.
2. After converting to Oceano, what is the store's operating status and performance like?
Our store is small, just over 50 square meters, and we are run by a husband and wife. It was actually quite difficult when I first started running a business. I didn’t accumulate a lot of customer resources when I was doing wood flooring before, and there was also a lot of competition among brands in the same category. In the first month when the store was installed and put into trial operation, the turnover was only tens of thousands of yuan.
Later, the manufacturer sent people to provide guidance and training. Under the guidance of the manufacturer, we maintained local channels and invested in advertising, and the store performance gradually increased steadily. Last month, we completed retail sales of more than 100,000 yuan.
3. How did you arrange and plan to achieve such excellent results?
For local counties to be able to gain a foothold in such a competitive market, the first step is to have an overall implementation arrangement for sales work. We have customized a popular product for the store. This product is a competitive product with similar products from other brands. It can compete with other brands in terms of price and product color and texture.
The product was not enough to shake the foundation of other brands, so we contacted local bricklayers to help promote this product and create aAs the star product of the store, it slowly establishes its own brand reputation in the local market.
In the entire operation, in addition to the masonry channel and the service to impress old customers to help make referrals, it is also inseparable from the support of manufacturers. The reason why we can quickly establish such an advantage is because we have received some smart tools provided by the manufacturers. As an online promotion tool for stores, Jukebao promotes real house type cases every day through WeChat. If someone clicks to read them, they can get their personal information in real time.
When customers enter the store, we can use the interactive large screen as a reception auxiliary tool to show customers various floor plans and real product application cases on the interactive large screen, greatly increasing the order rate. 3D cloud design can quickly help customers customize design plans quickly and conveniently. It is these three smart tools that have greatly improved the retail performance of our stores.
4. What is your experience with smart franchise stores, the three major tools, and manufacturer-related training?
The advantages of using these three smart tools developed by the manufacturer are very obvious, which greatly widens the distance from other brands and becomes a differentiated competitive advantage. When others have something that we also have, the gap is not very big, but when we have something that others don’t have, it becomes our own advantage. This also allows us to provide more bargaining chips when serving customers.
After receiving training from the manufacturer’s teacher just last month, we felt that the manufacturer provided such one-on-one assistance, providing us with a complete set of methods from the use of tools, customer reception to product introduction. , which is very helpful to improve our performance.
“I am also very grateful to the manufacturer for helping our small dealers in the county!” Franchisee Wen Xiaohua said that joining Oceano was a very correct choice for the couple. In the future, they will continue to work for the manufacturer. Under the guidance, we will closely follow the pace of manufacturers and make Oceano bigger and stronger locally.
(This article is provided by the enterprise)
