When the wind blows, everything becomes tidal.
On the afternoon of September 28, 2020, Hongtao Media’s Mid-Autumn Festival Garden Activity was successfully held in the exhibition hall of Hongtao Headquarters. From fashion trends to national fashion concepts, from national style inheritance to artistic reconstruction, Hongtao uses a different vision to launch a brand promotion of ingenious fashion brands + national fashion styles to explore the unique charm of traditional culture.
Hongtao ceramic brand general manager Cao Gangyi, sales deputy general manager Cao Jun and marketing director Liang Minming, as well as 30 media representatives from Taocheng News, Ceramic Information, China Building Materials Network, Huaxia Ceramics Network, Tencent Home Furnishing, Ceramic Finance and other media representatives Many people attended the event.
After 21 years of inheritance and accumulation, Hongtao Ceramics has boosted the new national trend and supported ceramic culture with practical actions. Cao Jun, deputy general manager of sales of Hongtao, pointed out in his opening speech that as a traditional brick brand in Guangdong, Hongtao Ceramics has always adhered to the concept of modernity and precision innovation, constantly contributed to China's ceramic construction industry, and has made great achievements in development in recent years. results. This year is the year of market transformation and upgrading in the "New Hongtao·New Decade". Hongtao has launched a new brand strategy and begun to focus on improving the influence and comprehensive strength of the entire brand. In the terminal market, Hongtao Ceramics is progressing in an orderly manner. advance.
The event featured a large-scale designer cultural-themed video interview column "The Context of Design" exclusively planned by Hongtao Ceramics and "Modern Decoration" (the first interview with Luo Simin and the second interview with Wu Lei). Hongtao Ceramics and the media guests present experienced the cultural context of Shiwan and followed the film to find the roots of Chinese architectural culture.
At the same time, Hongtao's "There is a Mid-Autumn Festival National Trendy Party" event was officially launched. Game interactions supported by literary creation continue to empower Hongtao's trendy brand culture. The game settings of "Hometown Love Pavilion", "Flowers and Full Moon Pavilion", "Beautiful Fan Making Pavilion" and team building to collect "Family Portrait of Six Scenes of Shiwan Cultural Heritage" stamps are unique. At the scene, media guests were transformed into "national trendy content co-creators", actively participated in shooting exclusive customized trendy videos, and experienced Hongtao's inheritance and renewal of Shiwan pottery culture.
Media people are the backbone of continuous promotion of social progress and industry development. In the days to come, Hongtao Ceramics will continue to work hand in hand with media people, relying on the media’s communication power, influence,Credibility, to shape the brand image of Hongtao Ceramics as a trendy brand and create a new win-win situation for media and enterprises.
On the occasion of the Mid-Autumn Festival,
Hongtao Ceramics wishes everyone: Happy Mid-Autumn Festival and all the best!
(This article is provided by the enterprise)
