In the past, art was often considered by the general public as something far away from them. However, with the development of the economy and the improvement of living standards,people pay more and more attention to the quality of life, and the pursuit of artistic beauty has gradually become a spiritual consumption demand in people's lives.
Under the guidance of this consumer demand, the art industry has also developed rapidly. Whether relying on the fermentation of the art works themselves, or through the extension of art + design or art licensing, there are many successful and well-known cases. . The author has come into contact with many people in the past seven years of his career. In addition to practitioners in the construction and sanitary ceramics industry, there are also designers and artists. The focus on design and art has gradually changed from a professional habit to a lifestyle habit. Under the combined influence of professional habits and living habits, the author often thinks: Where is the interaction between ceramic brands and art?
1
He Art Museum
——Another masterpiece in the field of architectural design
“Harmony without difference is called beauty, and beauty without immortality is called harmony.” This is the official interpretation of Shunde He Art Museum from the perspective of philosophical thinking.
In early October, Shunde Art Museum, the latest architectural work in China by Pritzker Architecture Prize winner and Japanese architect Tadao Ando, was opened to the public. In the days after the 35th Foshan Ceramics Expo ended, the author had been thinking about making an appointment to visit online. Yesterday happened to be the Double Ninth Festival, so I took advantage of this opportunity to go there, along with several friends who are engaged in architecture, interior design and art ceramics. All these coincidences stem from the attraction of the master architect and his owncross-border appeal.
He Art Museum (detail)< /p>
The He Art Museum embodies the three elements of architecture that Tadao Ando focuses on: fair-faced concrete technology, geometric spatial structure, and the mutual contrast between architecture and nature (water, light, wind and other elements). In addition, there are art activities held at different times in this building, such as the academic salon series of exhibitions of modern Chinese art works in the collection, the exhibition of modern Chinese art works in the collection, and the series of children's art courses. Tadao Ando's design concept is: "I hope this building will integrate traditional history and culture with modern and contemporary art, and bring people's long-cherished wish for a harmonious and peaceful life through the exchange of culture and art." It can be seen that In the view of master architects, art and design are complementary to each other, and the expression of art can even be higher than design.
In addition, the author discovered that, for example, in the sixth season of the "2020 Asian Design Art Ten Lessons" (designer education project) in which Nobel Tile and Faensa participated as supporting partners, the class learning location was Tadao Ando. Hyatt Regency Shanghai Jiading designed... And one of the landmark architectural design masterpieces of today's masters is not far from the Foshan Ceramics Industry Headquarters, it only takes 1 hour’s drive. Wouldn’t it be unattractive for ceramic brands that take the designer route to plan a short trip to observe master buildings for designers or dealers?
2
C+ Arts Festival
——Purchase tickets to Guangzhou Design Week to dance with art
Recently, the 2020 Guangzhou Design Week (December 3-6) has started to warm up and sell tickets. This was born in 2006 under the leadership of the Guangzhou Municipal People’s GovernmentChina's first design week launched a ticket-purchased admission model in 2018. At that time, many visitors felt uncomfortable and even thought it had developed into a "tsundere" commercial exhibition. However, the number of visitors continued every year. The ground rises. This year, Guangzhou Design Week has made another big move by launching a new international art award - C+ Art Festival.
2020 Guangzhou Design Week related promotional posters
It is reported that the C+ Art Festival aims to discover and promote outstanding emerging artists and their original works. It is market-oriented and launches selected artists and works through work selection, annual ceremonies, large-scale theme exhibitions, etc., and award-winning individuals and Institutional representatives will be invited to attend the "2020 C+ Art Festival Annual Ceremony" and "2020 C+ Art Festival Theme Exhibition" held during the 2020 Guangzhou Design Week Exhibition. The award-winning works can be presented to Party A owners, developers, and investors from all over the country. 400,000+ professional people from the design and art industry chain, including architects, designers, artists, media people, etc. will appear, promote and sell, providing a rich and efficient art library for the designer group and an art trading platform for consumers. , allowing art to truly enter thousands of households.
Ceramic brands that "play" with art during Guangzhou Design Week 2019
In fact, the C+ Art Festival is not entirely an airborne project. At the 2019 Guangzhou Design Week, ceramic brands that turned their booths into an art exhibition include Nobel Ceramics ("Sketch Imagination LAB"), Xinzhongyuan (Design Star Pavilion), Guanzhu Ceramics ("Tide·Origin of Things" concept exhibition), etc. (See the article "See how ceramic brands create "rebirth" in the design week"). At that time, the author couldn't help but want to ask: these "arts"Who is the curator of the exhibition?It can be seen that the C+ Art Festival is responding to the trend, but there are currently no ceramic brands participating in the cooperation.< /span>
By the way, the theme of Guangzhou Design Week 2020 is "Happiness". There are many kinds of happiness, whether it is pleasing oneself or pleasing others, as long as it is valuable, it will make people happy, andthe more valuable it is, the more fees it charges, and the more valuable platforms tend to be They will all take the route of art and culture. There is nothing wrong with this understanding. The 2020 Guangzhou Design Week is worth looking forward to.
3
「Badya」
——One of the successful cases in the art licensing industry
The term "artistic license" was mentioned above. In life, many well-known international brands have successful cases in the art licensing industry. For example, in 2018, an Egyptian real estate company created a short film "Life mitate Art" for its creative real estate project "Badya". The background music in the film was adapted from "Dreams" by the famous Irish alternative rock band The Cranberries, and was combined with IBM technology company Be creative to pay tribute to 11 world-famous paintings, including works by world-renowned painters such as Van Gogh, Mondrian, and David Hockney. Every scene of the short film is a world-famous painting. It changes from the exaggerated video advertisements and unintelligible real estate names or slogans used by real estate advertising companies in the past. Instead, it interprets a beautiful lifestyle.
"LIfe Imitate Art" short film of the creative real estate project "Badya"< /a>
"Art licensing is a bridge between art and business. It has a history of more than 30 years in the West. It can achieve a win-win situation for art, brand and users." This is a penIn 2011, I heard a very instructive sentence at the 21st CIID (Interior Design Branch of China Architectural Institute) (Suzhou "Down to Jiangnan") annual conference. It came from the mouth of Qiu Shikai, chairman of HCG Sanitary Ware in Taiwan. Combining products with art is also whatTaiwan HCG Hecheng Sanitary Ware has always insisted on doing: in 2011, the " Design and reconstruction; in 2008, cooperated with glass artist Yang Huishan; launched artistic ceramic panel paintings in 2001... The earliest cooperation can be traced back to 1991 with Zhang Jie, a traditional Chinese painting master known as the "God of Lotus"
Coincidentally, Mona Lisa Group established the Mona Lisa Ceramic Tile Renaissance Pavilion in the early years. The works of artists such as Chen Jie (who joined the Mona Lisa Group in 2009) were combined with the group's products (mostly thin plates), thus launching porcelain art paintings very early. Later, these porcelain paintings were widely used in major subway projects participated by Mona Lisa Group.
Ceramic brands that adopt the above model include the high-end ceramic tile brand Dongpeng ART+ launched by Dongpeng Group. It is reported that Dongpeng ART+ products also incorporate the creations of many world-class art masters.
However, in the ceramic industry, there are still only a few brands taking this route. The author quite agrees with the words of Wang Huirong, the founder of Cassano Art Ceramics: The ceramic industry has always been an asset-heavy industry. No matter whether large slabs or rock slabs are popular in the future, None of them can achieve asset-light operations, so strong ceramic tile brands will generally consider "uniqueness" when launching slates, either extending in science and technology, or going in the direction of art. (See "A Lustful Person's Amorous Encounter with Tao Bohui").
Have you arrived?
Author: Maoran
