On December 13, the 2020 China Building Materials and Home Furnishing Industry Annual Conference - the Top 500 Building Materials and Home Furnishing Leaders Summit concluded successfully at the Beijing Science and Technology Hall.
ARROW, as a practitioner and leader of technological innovation in China's home furnishing industry, was invited to participate in a keynote speech at this event to comprehensively interpret the global smart home approach. At the same time, Arrow Home won the "2020 Annual Award" at the conference The second prize in the Science and Technology Progress Category of the Home Furnishing Industry Science and Technology Award" and the "Excellence Award of the 2020 Building Materials and Home Furnishing Industry Patent Award" were awarded.
-Top 500 Building Materials and Home Furnishing Leaders Summit Site-
The "2020 National Building Materials and Home Furnishing Industry Science and Technology Award and Patent Award" is the spirit of the Party Central Committee and the State Council on the reform of my country's science and technology award system, and has been recognized by the National Science and Technology Awards Office. The award promotes the scientific and technological undertakings in my country's building materials and home furnishing industry. Outstanding contributor to progress.
Three major layouts, innovative development
In his keynote speech, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, analyzed the innovative development of Wrigley Home Furnishing's "digital marketing" in recent years from the three strategic layouts of "brand strategy", "channel strategy" and "product strategy".
-Deputy General Manager of Wrigley Home Furnishing Group Lu Jinhui-
Lu Jinhui said that Wrigley Home organically combines internal genes with external trends, interprets Wrigley Home’s new brand strategy, and shares the brand positioning of “Global Smart Home Master” and the brand proposition of “Wrigley Home, Smart Life”; for “ The five major channels of new retail model, 10,000 store plans, micro-decoration projects, engineering cooperation, and home decoration have been upgraded, and through figures such as "strengthening the domestic market layout, thousands of cities and thousands of stores are close to consumption"Optimize marketing methods, create an online and offline collaborative system, and achieve online and offline closed-loop diversion.
Through three major strategies, Wrigley Home Furnishing has evolved step by step from a single bathroom product manufacturer to a bathroom and home furnishing concentrator that provides one-stop smart home life solutions, providing a better and smarter life for global users.
Leading home technology patents
This time Wrigley Home Furnishing won the "Second Prize in the Science and Technology Progress Category of the 2020 Home Industry Science and Technology Award" and the "Excellence Award in the 2020 Building Materials and Home Furnishing Industry Patent Award", which is not only the national society's recognition of the strength of Wrigley Home Furnishing and affirmation, which further marks that Wrigley Home Furnishing has developed into an industry benchmark for home furnishing innovation and has achieved phased results on the road to becoming the world's leading smart home enterprise group.
-Jiang Yishan (third from right), Director of Ceramic R&D Center of Wrigley Home Furnishing Group-
-2020 Building Materials and Home Furnishing Industry Science and Technology Award Second Prize-
*Wrigley Home's "Water Efficiency Leader Double Flush Toilet" project won the "Second Prize in the Science and Technology Progress Category of the 2020 Home Industry Science and Technology Award"
* The patented technology of "a toilet sewage pipe and a toilet" won the "2020 Building Materials and Home Furnishing Industry Patent Award Excellence Award".
-Lu Zhanwang (Ceramic Structural Innovation Manager of Ceramic R&D Center of Wrigley Home Furnishing Group (fourth from right)-
-Building Materials and Home Furnishing Industry Patent Award Excellence Award-
Summit Forum One-stop demand
In the summit’s Top 500 Building Materials and Home Furnishings Enterprise Leaders Forum, Wrigley Home Furnishings discussed with outstanding enterprises such as the Executive Chairman of the China Building Materials Circulation Association and each executive chairman unit of “building a dual cycle and strongly promoting domestic demand” Related topics, among which, in the topic of "How to use home decoration as a starting point to expand domestic demand, promote demand for the home industry chain, and promote the improvement of the logistics, installation, and after-sales service supply chain system", Lu Jinhui shared that Wrigley Home Furnishings focuses on consumers As the center, it meets the needs of personalization, customization and intelligence, realizes personal customization, and further meets the one-stop needs of consumers from large categories to large home furnishings.
-Deputy General Manager of Wrigley Home Furnishing Group Lu Jinhui (second from right)-
At the same time, in terms of marketing model, Wrigley Home Furnishing has truly opened up online and offline models; in terms of price strategy, it has unified online and offline prices to accelerate transaction efficiency; in terms of market channels, in addition to first- and second-tier cities, it also focuses on third- and fourth-tier cities. level market, build a 10,000-store plan, and embrace the new changes in the Chinese market with continuous transformation.
Following May 18 this year, the National Development and Reform Commission, the Ministry of Water Resources, the Ministry of Housing and Urban-Rural Development, and the State Administration for Market Regulation jointly issued the "List of Toilet Water Efficiency Leader Products in 2020", of which Wrigley Home Furnishing Group held 60 After receiving the national authoritative certification of % quota, "Wrigley Home Water Efficiency Leader" won another national science and technology award, confirming the country's high recognition of Wrigley Home's smart innovation and technological innovation capabilities.
Wrigley Home's "Super Clean" series of smart toilets have four technologies: antibacterial blue light glaze, silver ion antibacterial material, triple waterway self-cleaning, and G3 dual-engine flushing, which enhance the self-cleaning and antibacterial capabilities of smart toilets. Multiple smart functions meet consumers’ daily needs.
In the past twenty-six years, ARROW Home Furnishing has been forging ahead, studying and polishing, and winning with "product strength"Consumer recognition, leading industry innovation with "smart home".
Over the years, Wrigley Home Furnishing Group has introduced Italian high-pressure grouting technology and high-pressure grouting lines, as well as foreign advanced robot automatic glaze spraying technology, combined with independent innovation to use technology to drive its internationalization strategy; so far, the group has 8 central laboratories. It has mastered a number of powerful experimental capabilities, and established a group central laboratory with testing capabilities and qualifications in 2018 to carry out product layout around "intelligent" and "customized" to create a "smart home ecological chain". Adhering to the concept of scientific and technological innovation to promote development, Wrigley Home Furnishing Group currently has 893 authorized invention patents, utility models, and exterior designs, and 239 patents are currently granted.
In the future, ARROW will not forget its original intention, always rely on its products to speak for itself, use its strength to win reputation, and always adhere to the road of technological innovation to develop smart homes. With "Arrow Home, Smart Life" as its brand proposition, it will improve people's bathroom life. Quality, innovate people's smart living space, become a world-class smart home brand, boost China's scientific and technological capabilities, and jointly lead the high-quality development of China's economy with more outstanding scientific and technological innovation enterprises.
