"Value system, six outputs". In 2020, Eagle Ceramics will continue to make efforts in six aspects: brand, products, services, marketing, channels, and terminals to fully empower terminal dealers and help dealers improve their market competitiveness. Recently, the model of headquarter teaching training + terminal tour training has been adopted. Eagle Ceramics hopes that through this series of training, terminal sales personnel can quickly master the necessary skills of ceramic tile personnel, comprehensively improve the service level of terminal personnel, and then provide consumers with Provide consumers with a better consumer experience and more professional services. In this issue, we first come to the 12-day "New Eagle Training Camp", which uses a "theory + learning + assessment" training format to allow new employees to understand Eagle Ceramics faster and better.
01
Class opening ceremony: Adjust your status!
Students from all regions in South China gathered at Eagle Ceramics Headquarters to start a 12-day systematic study. At the opening ceremony, Xiao Yisheng, assistant to the brand general manager of Eagle Marketing Center, delivered a speech. Mr. Xiao said that this training adopts a training model that combines classroom theoretical knowledge training + on-the-job practical training and learning. It is a quality class training format with one-on-one internship guidance from instructors. He hopes that each trainee can quickly grow into a professional through this training. A professional salesperson.
In order to form a good group learning atmosphere and help each other, the students were divided into two groups to demonstrate team style and expand game PK. After several rounds of interactive PK, the trainees quickly got to know each other and entered the training state.
Finally, the students swore an oath and loudly shouted out their commitment to study together, and devoted themselves wholeheartedly and seriously to the 12-day study with an empty cup mentality!
02
Lay a solid foundation: theoretical study + factory visit
As a qualified ceramic tile salesperson, the headquarter lecturer consolidates the theoretical foundation of the students from the three aspects of brand + process + product. On the one hand, the course provides all-round training around brands and products. By sharing the development history and honors of the Eagle brand, students can deepen their understanding of the Eagle ceramics brand, feel the brand strength of Eagle ceramics, and build brand confidence in sales.
On the other hand: the lecturer from the headquarters introduced the Eagle brand product system to the students, and explained and demonstrated the key products of Eagle brand and the new Eagle brand Whale MAX slate product one by one. Different from what you usually see in local dealer storesAt the same time, the headquarters exhibition hall can comprehensively display Eagle products and their applications, broadening and deepening students' understanding of Eagle products. In order to allow students to better understand the characteristics and functions of the products, the headquarters organizes students to visit the headquarters factory to study. Factory technicians led the students to visit the production process of Eagle Brand ceramic tiles in detail, introducing the important processes of Eagle Brand production and the quality inspection standards of Eagle Brand products. After visiting the factory and learning, the trainees expressed that they would feel more confident when introducing Eagle products to customers in the future.
Students visited the factory to study
03
Professional ability upgrade: marketing skills + business etiquette
In addition to excellent professional knowledge, students also need to develop the personal qualities of a professional ceramic tile salesperson. Through sales knowledge training and drills, trainees can improve their sales and service capabilities, better enhance consumer experience, and enhance brand and personal competitiveness.
04
Design Marketing: Design Theory Knowledge + Practical Practice
Sales without design skills are not good sales. Through design theoretical knowledge and practical training, the terminal shopping guide can become a professional who can sell and design, and provide more professional services to the owners.
05
Exhibition hall internship: one-on-one professional tutors to help grow
After the preliminary classroom training, the students went to the exhibition hall for a week-long internship in the exhibition hall. They were given one-on-one professional guidance by outstanding instructors with many years of sales experience in the exhibition hall. From customer reception to after-sales service, communicate with each other and learn excellent sales experience, so that sales staff can better familiarize themselves with the reception process and service process, and improve themselves faster.
06
Learning assessment: cyclic assessment + learning reinforcement
During the entire training period, the headquarters organized multiple assessments to strengthen students' memory and application of knowledge, allowing students to learn and digest at the same time. Don’t omit or relax, and transform the knowledge you have learned into your own abilities. On the last day, the students faced rigorous graduation examinations and drill assessments. The examiner randomly selects clearance questions and students answer them one by one. Everyone randomly selects a sales scenario from the drill and plays it out for each otherShopping guides and customers demonstrate the learning results of the 12 days. Despite their hard work, all students passed the assessment, bringing a perfect conclusion to the 12-day training.
New Eagle training camp adopts the headquarter teaching model, and uses theory + internship + assessment training to help terminal personnel quickly understand brand culture and product competitiveness, and help dealer business personnel improve their capabilities in the shortest time , this is one of the goals of Eagle Ceramics’ terminal training camp. For more courses, dealers are requested to continue to pay attention to new brand developments.
