On the afternoon of April 23, the Chaos APP course was recorded live at the China Ceramics Headquarters in Foshan. Mr. Wang Bing, CEO of Sophia, shared the topic of "Sofia: The Key to Sustainable Brand Growth for Forty Years" and explored the development of the pan-home furnishing industry. At different stages, how to identify the core elements of growth, sustain corporate growth through strategic decision-making and layout, and reveal how Sofia managed to break through two growth bottlenecks it faced during its development. Attracting more than 300 students from Chaos and CEOs from the home furnishing industry! More than 20 media reporters from the pan-home furnishing industry also came here to participate and immediately issued a special report. Let’s take a look!
▲ The 300-person event was packed< /p>
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The teacher’s teaching is wonderful
Throughout the course, Teacher Wang Bing closely focused on "growth". The course focused on Sophia improving operational efficiency through digitalization and improving the brand's customer acquisition capabilities through repositioning, multi-brand, and omni-channel thinking.
▲ Sofia CEO Wang Bing is sharing< /span>
When it comes to digitalization, it is the current focus of the home furnishing industry. We know that this trend is coming, but we are confused about where to start.
Sofia is the first digital enterprise in the home customization industry. In the big class, Teacher Wang Bing started from the formulation of digital strategy, formed a digital talent team, established IDC (Information Digital Center), and digital accelerator-Ningji Intelligent , the improvement of digital operation capabilities and the results brought by it, as well as the difficulties encountered in the digitalization process, six dimensions shared the specific implementation of Sophia's digital strategy, and based on digital thinking, Teacher Wang Bing proposed five core elements of digital transformation .
▲ Teacher Wang Bing shares enterprise digitalization
In this course, Teacher Wang Bing also focused on improving the brand's customer acquisition capabilities and identifying growth breakthrough points: the brand's customer acquisition capabilities have become the key. Sophia’s specific solution is: repositioning, multi-brand, and omni-channel.
▲ Teacher Wang Bing shares the improvement of brand customer acquisition capabilities
A question-and-answer session was set up on site. The students and the CEOs of pan-home furnishing companies asked questions about the issues faced by the industry and corporate development. Teacher Wang Bing also gave detailed answers. An answer is equivalent to a small lesson.
[Partial questions]
·Hello Bing, as an "expert", another core support point of Sophia is design. How does Sophia lead the world in design? Can you give some examples in terms of depth and breadth?
·Hi Mr. Bing, how to build a growth marketing team? How does Sophia specifically get traffic? How to make good use of new platforms such as Meituan, Xiaohongshu, and Doukuai?
·Hi Mr. Bing, there are no customers entering the terminal store naturally. As a manufacturer, is there a good way to help dealers to attract traffic? How does Sophia do it specifically?
·Hello, Mr. Wang, 1. I would like to ask what is the essential commercial difference between Sophia and Shangpin Home Delivery? 2. Sofia’s digital transformation is very efficient. In the past few years, it has completed such large-scale department transfers, extreme 3D acquisitions, and smart factory construction. How efficient is it?How?
·Good morning, Mr. Bing, Sofia can achieve sustained growth. What role does your company’s business philosophy and organizational management play? What specific things were done? Thanks!
·Good morning, Mr. Bing, new real estate in the domestic market has reached a certain bottleneck, and the era of existing housing is coming. How does Sofia plan its layout in the existing housing market? Can you tell us in detail?
·What can the slate industry do in the customization industry? How do you work with companies like Sophia?
How Mr. Wang Bing answered will be revealed to you in the Chaos APP "Sophia: The Key to Sustainable Brand Growth for Forty Years" in mid-to-early May.
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Empowering Foshan Ten Lines Thousand Enterprises
During the sharing session, Pan Dewen, President of Chaos Foshan Branch, thanked Teacher Wang Bing for his wonderful teaching, thanked Chaos Headquarters for the empowerment, thanked the four branches of Chaos South China Campus for their assistance, thanked China Ceramics Headquarters for their special support, and thanked all the students. CEOs from companies in the home furnishing industry took time out of their busy schedules to participate in this live lecture recording event.
▲ Pan Dewen, President of Chaos Foshan Branch
Meng Qingshuang, secretary-general of Chaos Foshan Branch, served as the host of this event, emphasizing that Chaos Foshan’s mission is to “empower Foshan, thousands of enterprises in ten industries”, and use innovation to help every organization and person in Foshan’s pan-home furnishing industry achieve extraordinary results.
▲ Secretary-General of Chaos Foshan Branch Meng Qingshuang
Chaos innovation coach Teacher Yu Jinxing shared her learning experience in Chaos in a live interactive way, and answered students’ questions about chaos learning, emphasizing that“Innovation is not knowledge, innovation is an ability, innovation is a basic thinking ability, and any ability is developed." To acquire innovative thinking, two "online learning thinking models" + "offline practice, The two steps of "using mental models to solve practical problems" are indispensable.
▲ Chaos Innovation Coach Jin Xing answers students’ questions
The offline recording live event of the Chaos APP course "Sofia: The Key to Sustained Brand Growth over Forty Years" was a complete success. The course will be launched on the Chaos APP in mid-to-early May. Chaos Foshan insists on "empowering the ten elements of Foshan" The mission of "Thousands of Enterprises" is to bring good teachers and good courses to enterprises in Foshan. At the June Tanzhou Exhibition, Chaos Foshan will invite big names in the home furnishing industry to teach and share, so stay tuned.
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Event site wonderful moments
Finally, President Pan Dewen also gave the Chaos Selected Course benefits to the friends present. Readers can also scan the QR code to receive the Chaos Selected Course benefits↓↓↓↓
▲ Wonderful lessons - please scan the code to receive
