On June 29, the Third Marketing Center held a press conference on the new Pearl Design Institute point-to-point project. In order to give full play to the advantages of the company's professional talents and provide better services to dealers, the meeting clearly pointed out that New Pearl Design Institute will start to implement a point-to-point service model on July 1. In order to ensure the follow-up progress of the project, the design institute also introduced the value of the project and implementation rules in detail.
In this ever-changing era, consumer preferences and priorities are constantly changing. More and more people are paying attention to high-quality space experiences based on new lifestyle scenarios. This has also led to the terminal being simple and crude from the beginning. The single-piece product display store has gradually been upgraded to a comprehensive store integrating overall store design and systematic management. To build such a store well, a lot of talent, time and energy are inevitably required behind it.
Li Ying, Dean of the Space Design Institute of New Pearl Ceramics Group
At the meeting, Li Ying, dean of the Space Design Institute of New Pearl Ceramics Group, pointed out that the New Pearl Design Institute will create a win-win store construction service system. In the future, terminal stores can select suitable designers for personalized, Customized and professional store or high-end engineering space design. In this way, while improving the enthusiasm of designers, they can also make every effort to create an advantageous store for the terminal, use the power of design to empower terminal sales, and achieve a win-win situation for all parties.
Li Lei, Director of the Third Department of New Pearl Design Institute
Subsequently, Li Lei, director of the third department of New Pearl Design Institute, showed everyone the sales dividends brought about by the upgrade of the store by playing a video of the personal experience of a Grace dealer representative. To show their determination in terminal service, members of the design team from the third department took the stage to take an oath, while colleagues from the software department from the second department demonstrated the operation and key points of the design ordering platform on site, providing great convenience for the upgrade and transformation of terminal stores. This is also the time for us Grace people to move towardsA modern pioneer, an important step to keep up with the pace of the market.
Li Rurang, General Manager of Grace Tile Brand
At the end of the meeting, Li Rurang, general manager of the Grace Ceramics brand, and Jia Shiguang, leader of the new Mingzhu Ceramics Group's operation and management center, took the stage and delivered concluding speeches on the meeting, calling on all sales elites to conscientiously interpret this new model and bring high-quality products to the market. Service resources are brought to the terminal, laying the foundation for subsequent implementation and promotion, and truly realizing design-driven growth.
Jia Shiguang, leader of the New Mingzhu Ceramics Group’s Management Center
The marketing era has changed from goods-field-people to people-goods-field. The construction of consumption field is becoming more and more popular. Experiential marketing meets the consumption needs of ordinary consumers. In the future, Grace Ceramics will continue to help terminals create more high-quality stores that meet modern aesthetic needs, closely follow the changing needs of consumers, break through the old pattern of the industry, empower terminal marketing with design, and provide consumers with higher quality products. shopping experience.
