On November 8, China Ceramics City held a grand and grand "Renew Together·China Ceramics City New Ceremony", and officially submitted the report card of China Ceramics City's second venture version 1.0, announcing that Entering the next new journey with a new attitude. Leaders of consulates and chambers of commerce, industry associations, hotel investors, well-known designers, as well as chairman and general managers of construction and ceramics companies and media figures were present in person to witness the event, jointly creating this annual carnival for the construction and ceramics industry.
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The launch of new products kicks off the business transformation of China Ceramic City Group
Zhou Jun, Co-Chairman of Foshan Zhongtaocheng Group< /span>
Zhou Jun, co-chairman of Foshan China Ceramic City Group, mentioned in his speech that since its establishment 20 years ago, China Ceramic City Group has always adhered to the mission of "incubating world brands of Chinese ceramics and innovating new experiences in home culture". Against the background of rapid economic development, China Ceramic City Group has also achieved considerable development and has successively built 7 projects including China Ceramic City.
However, in the past five years, due to the combined effects of multiple factors such as the deterioration of the international trade environment, the successful business model of China Ceramic City Group has suffered a huge impact. Until an epidemic affected all mankind, China Ceramic City Group was awakened: transformation was urgent.
The transformation of China Ceramic City Group is based on innovation. By sorting out business lines and exploring core advantages, we can ultimately achieve value innovation and achieve a win-win situation for users, merchants, platforms and society. Zhongtaocheng Group believes that as long as we embrace the great mission and correct values, and create value for customers down-to-earth, this goal will be achieved!
China Ceramics City is the first and most core project of China Ceramics City Group. This new addition kicks off the business transformation of the entire group and will ultimately create an open and future-oriented industrial service platform.
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Second entrepreneurship positioning: world center, China stage
Yu Min, President of Foshan China Ceramics City Group, said that this new launch is the second venture in the 19 years since the establishment of China Ceramics City.
In 2003, during the SARS epidemic, China Ceramics City established its first entrepreneurial positioning: to be a window for Chinese architectural and sanitary ceramic brands to the world. Through innovative initiatives such as the Ceramics Expo and the International Purchasing Festival, the World Ceramics Forum, Summit Dialogues, and Home Decoration Summit Ice Breaking Tours, China Ceramics City achieved great success in its first venture.
In 2020, there will be another new coronavirus epidemic, affecting a wider range and lasting longer. During this period, China Ceramics City officially established its second entrepreneurial positioning: becoming the world center and Chinese stage for architectural ceramics and sanitary ware brands.
In fact, over the past 40 years of reform and opening up, Made in China has already completed the transformation to Made in China, and China's ceramic industry has ranked first in the world. China's ceramic industry is the center of the world's ceramics industry. For this new launch, China Ceramics City has specially built a top-level import pavilion that gathers the world's top original imported ceramic tile brands. This is the confidence for China Ceramics City to become the center of the world.
The launch of China Ceramics City is based on a new concept: amplifying advantages and conforming to trends.
China Ceramics City has three major advantages: First, Foshan is the most complete production base and distribution center in China's industrial chain. Backed by Foshan's China Ceramics City, it has extremely mature circle resource advantages. Secondly, China Ceramics City and Foshan China Ceramics City Group have 20 years of experience in operating industrial service platforms, which is an intangible wealth resource that China Ceramics City continues to grow and develop. Third, China Ceramics City has always adhered to the positioning of an industrial service platform and has formed extensive industry awareness.
It is the current market trend to have enough high-quality brands and products to meet more diverse consumer needs and provide services that far exceed consumer expectations. How to amplify advantages and fit in with trends? China Ceramics City gave its own answer.
(1) Entering sellers - grasping both brands and categories, both hands must be strong
In terms of brands, China Ceramics City focuses on the three key words of youth, fashion, and high-end, and actively introduces China’s outstanding national brands and top overseas imports.brand, and strive to form a reputation of "good brands can be found in China Ceramic City" and lower the purchase threshold for consumers.
In terms of categories, it will achieve full product category coverage. In addition to the currently built category pioneer pavilion, top-level import pavilion and major brand pavilions, in the future, China Ceramics City will also create theme exhibition areas such as Kangyang Street 1, Rural Construction Street 2, and Green Street 3 to form engineering categories. The aggregation effect enables one-stop centralized purchasing.
(2) Buyer channels - mainly B-end, deeply cultivate channels at home and abroad, and attract precise traffic
Buyers in China Ceramics City will mainly be on the B side, supplemented by the C side. Even with the current epidemic, China Ceramics City still insists on keeping pace with domestic and overseas channels, continues to deepen overseas channels, and taps into the international market reservoir for enterprises.
In terms of domestic channels, through the two operation strategies of "invite in and go out", we deeply develop channels such as hotels, medical care, and architectural designers to help ceramic sanitary ware brands open up the upstream and downstream resource industry chain. At the same time, the three major contents of "Full Category Material Library", "New Product Express" and "Material Selection Micro Course" are used as the starting point to form brand loyalty and positive experience, enhance buyer stickiness, and generate re-consumption expectations.
(3) Buyer thinking - provide basic consumer services and upgrade immersive consumer experience
China Ceramics City believes that services should start from the perspective of buyers. During the epidemic in 2020, China Ceramics City took advantage of the situation and launched a super errand service. It provides buyers with free one-to-one errand service in the three stages of pre-sales, during and after-sales, allowing buyers to complete purchases without leaving home.
At the same time, combined with the rights of big V, professional buyers can enjoy free accommodation, meals, airport pick-up and other services. In addition, we will vigorously crack down on speculators and solicit customers, and actively create an orderly business environment so that buyers can have a good consumption experience.
In addition, China Ceramic City even provides consumers with a consumption experience that exceeds their expectations. In the future, when consumers come to China Ceramics City, they will have more interactive and immersive experiences, including leisure and relaxation, dining and socializing... The future connotation of China Ceramics City will go far beyond the word "ceramics".
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Start your own business for the second time and hand over your first-stage transcript
#.5F top floor entrance hall
The import pavilion on the fifth floor of China Ceramics City is officially opened! Its total area is more than 12,000 square meters, gathering the world's top original imported ceramic tiles, CK·HOME, LEA CERAMICHE, LUSSOVITA, Lishi slate, Pusmai, Felona cement tiles, Fente stone crystal and so on. Ceramic tile brands, focusing on displaying 5,000 imported products, will create the most professional and comprehensive regional headquarters base for imported ceramic tiles. It also benchmarks against top shopping malls and has a large number of leisure experience areas to meet diverse consumer needs.
#.3F Category Pioneer Hall
The Category Pioneer Hall with a planned area of more than 4,300 square meters brings together all kinds of "small but beautiful" good products. It is a top wall and floor material library that gathers the industry's "hidden champions". It is planned and designed by the well-known design integration agency Heshanji, and is divided into three areas: "Design Material Selection Area", "Engineering Material Selection Area" and "New Material Selection Area". The products and brands in the Category Pioneer Hall are all "hidden champions" carefully selected by China Ceramics City for professional buyers based on 19 years of industry experience and accumulated massive brand resources as a third-party industry service platform. Easily choose materials for your home.
#.Beimen·Buyer Service Center
The "China Ceramic City Home" built in partnership with Foshan Environmental Design Association and APDC Asia Pacific Design Center has functions including a library, material selection center, and international design competition display. By publishing cutting-edge international design information, we gather the latest and most comprehensive collection of building materials products, connect global designers, architects and other professional buyer groups, promote the interaction between design and products, and empower the innovation and development of building materials and home furnishing companies.
#.West Annex·Wanwan小Stack
Wanwan Inn is named after the "Wan" in Shiwan. It is a small, beautiful, rich and exciting plank road block. It is divided into new food experiences, colorful cultural and creative gatherings, dynamic theme areas, leisure and social venues, etc. Functional zoning improves the commercial supporting facilities of China Ceramics City. Wanwan Inn is based on the traditional ceramic culture of Shiwan, mixes the current Internet celebrity trend culture, focuses on young people, and completely subverts the single positioning of China Ceramics City in the minds of consumers.
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New dialogue on brand
◆Dialogue guest host Ye Lingju
◆Ma Hui, General Manager of Jinpeng Slate Home Furnishing Division of Dongpeng Holdings
◆CK.HOME General Manager Cheng Donglin
◆Romantic Chairman Liu Shenghong
◆Feng Kui, General Manager of Foshan Branch of Hengjie Group (ordered from left to right)
Jinpeng Slate Ma Hui: With new materials, new technologies, and new services emerging one after another, slate will definitely have its own place in the ceramic industry and even the home furnishing industry.
CK·HOME Cheng Donglin: Imported ceramic tiles are still a niche market in China, and innovation in thinking and business models is the key to breaking through.
Romantic Liu Shenghong: The ceramic industry has entered a new era of "high precision, special innovation". Having cost-effective and high-end products is the way for brands to win in the new era.
Hengjie Feng Kui: Market share will gradually concentrate on top brands, but at the same time, distinctive and innovative products and categories will also make a difference.
◆Chen Gaozhao, founder of Filona Cement Tiles
◆Fantawild Group Chen Mei
◆Zhang Shenghua, general manager of DPI imported ceramic tiles of Dongpeng Holdings
◆Wei Yifu, Deputy General Manager of Ideal Sanitary Ware
(Sort from left to right)
Ferona Chen Gaozhao: For brands, in terms of product differentiation, first of all, they must have a very clear label on appearance, and at the same time, they must cultivate their internal skills and master the core technology of the product.
Fente Chenmei: As an environmentally friendly product, Shijing meets people's pursuit of environmental protection, health, and quality homes and will have unlimited possibilities in the future.
Dongpeng DPI Zhang Shenghua: Imported ceramic tiles can not only achieve the decorative effect of high-end stone,It also has better performance than stone, and can have more opportunities in high-end engineering channels.
Ideal sanitary ware: The shower room directly faces consumers and even the B-end, which is a big challenge. Challenges mean opportunities exist, and Ideal Bathroom is willing to try to seize this opportunity.
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Build brand culture and provide spiritual value
In terms of brand culture, China Ceramics City also has some different ideas. In this new launch ceremony, China Ceramics City specially arranged a Zen concert, inviting the Fan Lai Orchestra and Sanqiang teachers to work together to create a spiritual feast for the industry's big names, allowing everyone to experience the Zen music up close. The meaning of music is peace and purity.
The grand ceremony on November 8th was the report card of the first stage of the second entrepreneurial phase handed over by China Ceramics City. It can be said that it brought many surprises to the industry and consumers. What new leaps and bounds will the future China Ceramics City, and even the future Foshan China Ceramics City Group, achieve? Everything will be revealed in the future.
