From October 11th to November 15th, the calendar lasts 35 days, Vero Ecological Brick Ecological China Tour· Tesco's third quarter of Double Eleven was linked nationwide. With the heat of the Double Eleven shopping carnival, event sales reached 37.92 million, exceeding the scheduled event target and ending perfectly.
The Ecological China Tour series of activities is Vero Ecological Bricks which implements the concept of green health and "ecologists" are low Carbon empowers a better life. As of 0:00 on November 15, the completion rate of the third quarter national linkage activity of "Eco-China Tour·Tesco Double Eleven" was 157.32%, and the transaction rate increased by 35.5% year-on-year in 2020, achieving another gratifying result.
01
Health product empowerment
Together create a "better life"
The success of this event depends on "the right time, the right location, and the right people." This year's Taobao and Tmall Double Eleven launches activities with the theme of "Common Yearning for a Better Life", and cooperates with Vero Eco Brick The brand positioning is perfectly consistent, and it has always advocated an ecological and healthy lifestyle, providing consumers with a healthy and beautiful home living space.
As Vero’s core “out-of-the-circle” product, the ecological healthy marble antibacterial and anti-slip series has been deeply loved by consumers in the market due to its exclusive super glossy surface, powerful antibacterial function and excellent quality, and was once so popular that it was sold out. For this event, Vero Ecological Bricks headquarters planning has formed a complete set ofA comprehensive whole-house product portfolio plan seizes market dividends, adds value to activities, and increases the transaction rate and customer order value of terminal activities.
02
Unprecedented activity
Online + offline new retail closed-loop path
The third quarter of the "Ecological China Tour·Tesco Double Eleven" nationwide linkage event will attract traffic through home vertical platforms such as Douyin, Xiaohongshu, and Haohaozhu + an offline multi-dimensional "sinking" social marketing model , coupled with the closed-loop path of online live broadcast lottery, closely combining the precise online traffic of new retail with offline efforts to transform, and ultimately doubled the sales performance of each store.
03
Multi-store linkage
Frequent news about events and continuous orders
The third quarter of the "Ecological China Tour·Tesco Double Eleven" national linkage event adopts simultaneous activities in multiple stores across the country and promotes both online and offline. The event is huge and spreads across the country. The Eco-China Tour series of activities has entered its third season. The headquarters and terminal store teams are both experienced and have a tacit understanding of teamwork. The national linkage activities are carried out in "war zones" as a unit. Through a complete PK incentive mechanism between war zones, stores and individuals, they are promoted at every level and the rules of rewards and punishments are strictly implemented. A sense of "you chase after me" is formed among each store team. , finally pushed the event to a climax.
Hangzhou Vero’s national linkage task completion rate is 220%< /span>
Riding the wind and waves to create great achievements
The Hangzhou Vero team, which has always been a benchmark, is still at the forefront of this national linkage event, leading the team to impact the market day after day, integrating various resources, conducting fast-paced traffic diversion, and ultimately achieving continuous signing of orders. , to satisfy Chinese families’ pursuit of a better quality of life, and to provide hundreds of millions of families with a healthy and comfortable home!
Shanghai Vero’s national linkage task completion rate is 160%< /span>
Desire to enhance enthusiasm, perseverance to smooth the mountains< /span>
Use keen insight to detect market trends and see through the clues of channel sales. On the road of operation, the Shanghai store has operated the masonry channel for ten years and persevered, making Shanghai Vero a benchmark in the market. Use effective methods and the most extreme execution to open up sales channels! !
Xi'an Vero national linkage task completion rate is 180%< /span>
Success is not an accident, but a way to follow
In this national linkage event, every family member of Xi'an Vero is fully committed and treats every customer who comes to visit seriously. Relying on Xi'an Vero's unique brand charm and excellent service quality, the accumulation of orders one after another has achieved a major sales breakthrough!
Xiluo Vero national linkage completion rate is 350%< /span>
Deeply dig into the channels of foremen to improve core competitiveness< /span>
In order to overfulfill the set tasks of the event, the Xilu team not only took advantage of the large number of self-built houses in the surrounding areas to go deep into each village to find customers during the event, but also concentrated on one-on-one maintenance for the foremen in the area. The resources leveraged more customers to refer to each other. After a month of activity, the task was finally overfulfilled and the store performance was improved!
Xuzhou Vero’s national linkage task completion rate is 250%< /span>
With ambitious goals, there will be no short-term setbacks
Every successful store has a successful model. For the Xuzhou store, the most direct and clear function allocation mechanism for the team execution and the most comprehensive information coverage for the channel execution are the most straightforward operation method and the most effective channel operation method. It is long-term accumulation that can make Xuzhou The store's performance took off during this linkage event! !
Changshu Vero National Linkage Mission Completion Rate 200%< /span>
In the form of internal retail + external targeted assistance
Deeply penetrate the market, sink into channels, and three-dimensionally improve store marketing capabilities in the short term. The Changshu store carried out precise raids, broadened the new model of ordering through home decoration channels, formed a regular pattern of mutual benefit, and achieved explosive and over-the-top results!
Vero Eco Brick is committed to providing ecologically healthy high-quality products and 360° professional services to consumers across the country. services and continue to launch more preferential activities for the market.
Vero has been taking action during the Ecological China Tour. Let’s look forward to seeing you in the next event!
