On December 25, the 2022 Xinzhongyuan Ceramics National Dealer Annual Meeting with the theme of "Renewal·Additional Degree" was held at the Foshan Hilton Hotel and the Xinzhongyuan Ceramics Headquarters Exhibition Hall Held with great pomp.
Abstract:
The authoritative industry association delivered a congratulatory speech, analyzed the prefabricated industry and opportunities, released the "2021 China High-Quality Decoration (Prefabricated) White Paper", the chief experience officer of "Su (SU) Aesthetic Space" issued a letter of appointment, and the new exhibition hall of "Su Jian Aesthetics Museum" was launched , Thanksgiving dinner, etc. ——On a new journey and a new starting point, Xinzhongyuan starts the “Renewal and Acceleration” in 2022!
Mr. Huo Jianquan, Managing Director of Xinzhongyuan Housing, Mr. Zhang Linzhen, General Manager of Beijing GB Construction Technology Co., Ltd./Vice President of the Construction Industry Branch of China Survey and Design Association, China State Construction Engineering Corporation Ms. Liang Hongyu, Secretary General of the Material Application Branch of the Decoration Association, Mr. Yang Ting, Vice President of the Prefabricated Interior Industry Development Research Institute of the China Building Standards Design Institute, Mr. Wang Xingbo, founder and CEO of Work Material Cloud, and Chen Yu, co-founder and COO of Work Material Cloud Mr. Ye Lingju, editor-in-chief of Sina South China, Mr. Sun Kang, founder of Duheyiheng, Mr. Ma Xin, founder of Tactile Space Design, Mr. Zeng Yanchi, general manager of Jiangxi production base, Mr. Pan Ruigen, general manager of Hubei production base, Mr. Xu Huijing, general manager of Henan Zhugong, Qingyuan Leaders such as Mr. Li Deyong, general manager of the base, Mr. Chen Huiku, general manager of the Liaoning base, Mr. Zhang Lei, general manager of Xinzhongyuan Ceramics/Xinzhongyuan Residential Marketing, as well as dealers’ families from all over the country gathered together to review the achievements in 2021 and express their sincere wishes. A new journey begins in 2022!
Strategic Direction
Sales volume is increasing, and “R&D implementation” will be targeted in 2022
Mr. Huo Jianquan, Managing Director of Xinzhongyuan Housing Industry
Mr. Huo Jianquan, Managing Director of Xinzhongyuan Ceramics, delivered a welcome speech for the 2022 Xinzhongyuan Ceramics National Dealer Annual Meeting. He said that with the joint efforts of all Xinzhongyuan family members, Xinzhongyuan Ceramics’ sales will grow steadily in 2021; at the same time, Xinzhongyuan Housing has also taken a solid step forward in the new industry and new track of industrialization of prefabricated interior decoration. pace.
In the new year, Xinzhongyuan Ceramics will increase investment in research and development and improve the iterative upgrading of ceramic products; it will concentrate its research and development efforts to promote the implementation of "whole house interior decoration industrialization" of Xinzhongyuan Housing.
Industry Message
Seize the "wind outlet" and work together to promote innovative development
General Manager of Beijing Guobiao Construction Technology Co., Ltd.
Zhang Linzhen, Vice President of the Construction Industry Branch of China Survey and Design Association
Beijing Guobiao Building Technology Co., Ltd., affiliated to China Building Standards Design Institute Co., Ltd., is the editor-in-chief and management unit of national standards and industry standards for prefabricated interiors.
Mr. Zhang Linzhen believes that in the future, with the maturity of prefabricated decoration technology, cost reduction and the increase of application scenarios, the decoration industry will transform from "construction logic" to "manufacturing logic", which may be able to change the current situation of large industries and small businesses. The situation has resulted in the growth of many tens of billions and hundreds of billions of companies.
He believes that Xinzhongyuan will be able to seize new opportunities, meet new challenges, continue to grow and develop in the trend of prefabricated decoration, and achieve an impressive career.
Ms. Liang Hongyu, Secretary General of the Material Application Branch of China Building Decoration Association
Ms. Liang Hongyu, Secretary-General of Material Application Branch of China Building Decoration Association, representing ChinaThe Material Application Branch of the China Building Decoration Association expressed sincere congratulations on the convening of the 2022 Xinzhongyuan Ceramics National Dealers Annual Meeting.
She fully affirmed Xinzhongyuan’s achievements in providing consumers with design-conscious and high-quality products, as well as Xinzhongyuan Housing’s active response to the country’s high-quality development and vigorous promotion of the development of prefabricated interior decoration. and innovation; I wish Xinzhongyuan to achieve more outstanding and eye-catching results in the new year.
Brand Marketing
Refresh and move forward with rapid change
Xin Zhongyuan Ceramics/Xin Zhongyuan Residential Marketing General Manager Mr. Zhang Lei
With the theme of "Renewal and Upward, Rapid Change and Forward", Mr. Zhang Lei, General Manager of Xinzhongyuan Ceramics/Xinzhongyuan Housing and Urban-Rural Development, reviewed Xinzhongyuan's layout and product structure adjustments in Xinzhongyuan Housing and Urban-Rural Development in 2021 , brand channel construction and other achievements have been achieved.
He said that innovation and long-termism are the dominant genes in the bones of Xinzhongyuan people. On the one hand, “renewal” refers to the renewal of core competitiveness in thinking, products, and terminals: in the face of an uncertain market environment, thinking is renewed, the dumbbell-shaped product structure continues to be improved and updated, the “Su” series of products continue to iterate and innovate, and the “Su simple” series of products continue to iterate and innovate. "Aesthetics Museum" national specialty stores have been renovated; on the other hand, "increasing SU degree" is in strategic layout and implementation: comprehensive acceleration of Xinzhongyuan housing sales, acceleration of ceramic plate projects, complete decoration channels, and acceleration of whole-house prefabricated R&D .
Always adhere to the principle that "dealers are the core assets of the brand", speed up through renewal, and act with determination. Xinzhongyuan Headquarters will work together with dealers across the country to create a better future!
Assembled sharing
Work together to reap the "dividends" of assembly
China Building Standards Design Institute
Mr. Yang Ting, Vice President of the Prefabricated Interior Industry Development Research Institute
Mr. Yang Ting, deputy director of the Prefabricated Interior Decoration Industry Development Research Institute of the China Building Standards Design Institute, gave a sharing on the theme of "Working Together to Promote the Comprehensive Development of Prefabricated Decoration".
He believes that currently, prefabricated decoration is rarely used in commercial housing and public building projects, and its application in the renovation and decoration of existing buildings is basically blank. The market space is huge and the prospects are broad.
In view of the problems existing in prefabricated interior decoration, awareness should be raised throughout the industry, with design as the leader in the entire process of prefabricated interior decoration, with standardization as the core, industrialization as the foundation, and digitalization as the engine, to improve the quality of prefabricated interior decoration.
Mr. Wang Xingbo, founder and CEO of Engineering Materials Cloud
Working Materials Cloud is a "construction industry Internet empowerment platform" dedicated to cultivating and producing new workers for industrialization in batches, developing and exporting new materials, new tools, new processes and new technologies.
Mr. Wang Xingbo, the founder and CEO of Industrial Materials Cloud, in his sharing of "Deeply Cultivating the Good Future of Prefabricated Sharing", focused on how building materials dealers can enter the field of prefabricated decoration - that is, through relationship monetization, installation income, Win-win synergy in terms of long-tail value, mutual complementation, flexible supporting, etc. Find some points of convergence for dealers to link with the outlet of prefabricated decoration, and jointly reap the dividends brought by prefabricated decoration.
Forward-looking insights
"2021 China High-Quality Decoration (Prefabricated) White Paper" released
Ms. Ye Lingju, Editor-in-Chief of Sina Home South China< /p>
Co-initiated by Xinzhongyuan Housing Industry and Sina Home Furnishing Co., Ltd., Kerui is the academic support unit, and Leju Home Furnishing Business School is the research institute.The supporting unit officially launched the survey on September 16, and the "2021 China High-Quality Decoration (Prefabricated) White Paper" was released after three months. It was grandly released by Ms. Ye Lingju, the editor-in-chief of Sina Home South China.
The "2021 China High-Quality Decoration (Prefabricated) White Paper" focuses on four parts: interpretation of industry development trends, insights into user consumption preferences, high-quality decoration (prefabricated) industry analysis, and high-quality decoration (prefabricated) development prospects. Expand, focus on analyzing the core needs of consumers for decoration, as well as the responsiveness and development trends of upstream real estate developers, complete home decoration, etc., and deduce the essential meaning of high-quality decoration in the eyes of consumers: it is in line with consumer needs. Personalized design, cost-effective, long-lasting quality, green and environmentally friendly solutions.
On the basis of quality, cost, service, and brand, prefabricated decoration can achieve high-quality decoration in multiple dimensions with its features such as pre-design, supply chain control, and decoration integration.
Design leadership
Chief Experience Officer of "Su (SU) Aesthetic Space"
"Su" texture tiles are a new product born from research and development driven by consumer demand. It adopts the currently popular 750x1500 specification and advanced multiple process overlays. The simple style not only satisfies consumers' needs for space emotions and aesthetics. needs, and at the same time meets the designer’s needs for space design and material selection.
In order to better promote the "SU" aesthetics in 2022, Xinzhongyuan specially invites outstanding private house designers among the "China Design Stars" to become the chief experience officers of the "SU (SU) Aesthetic Space", starting from the design From the perspective of professional users, we enrich the application of "SU" aesthetics, create a "SU" aesthetic space with a sense of design, and speak for the continuous iteration of products.
The outstanding designers of the chief experience officer of “SU Aesthetic Space” include:
Mr. Wang Shuai, founder and chief designer of DOES Design Office, Mr. Zhang Yaotian, founder of Yuheguangnian, Mr. Sun Kang, founder of Duheyiheng, Mr. Ma Xin, founder of Tactile Space Design, Mr. Li Li, founder of Force Design, Ansheng (Zhejiang) Wu Zhenbao, chief designer of Architectural Design Co., Ltd.
Onsite, by Xinzhongyuan Ceramics/XinzhongMr. Zhang Lei, general manager of marketing of Yuanzhugong, awarded the appointment letter of chief experience officer of New Zhongyuan’s “Su (SU) Aesthetic Space” to the representatives present.
Salute to the Benchmark
2021 Excellent Dealer Award Ceremony
Dealers are the core assets of the brand. They forget themselves and embrace their dreams; they shoulder heavy responsibilities and are full of pride; they contribute their solid arms to the development of the brand.
A grand awards ceremony was held at the meeting site to recognize the top ten store managers of the 2021 "New Zhongyuan Cup", the Design Application Innovation Award, the Lighthouse Project Benchmark Award, the Regional Construction Benchmark Award, the Brand Influence Benchmark Award, and the Innovation Award. Seven major awards including the Leading Benchmark Award were grandly crowned.
Group photo of the top ten store managers winners of the 2021 "Xin Zhongyuan Cup" Souvenir
The winners of the "Design Application Innovation Award" take a group photo< /span>
"Lighthouse Project Benchmark Award" winners take a group photo< /span>
"Lighthouse Project Benchmark Award" winners take a group photo< /span>
The winners of the "Regional Construction Benchmark Award" took a group photo< /span>
"Brand Influence Benchmark Award" winners group photo< /span>
Group of winners of "Outstanding Contribution Benchmark Award"
Group of winners of "Outstanding Contribution Benchmark Award"
"Innovation Leadership Benchmark Award" winners group photo
Exhibition Hall Interaction
"Simple and Simple Aesthetics Museum" is very popular
In the afternoon, Xinzhongyuan Ceramics dealers came to the headquarters exhibition hall to experience the newly renovated"Simple and Simple Aesthetics Museum" high-end living space, as well as viewing of new products in 2022.
The headquarters exhibition hall is "dressed up" to welcome the people of Xinzhongyuan home.
Dealer’s family members observe and interact in the new showroom
Ran·Together
2022 Xinzhongyuan Ceramics National Dealer Appreciation Dinner
At 7:00 pm, the "Ran·Together" 2022 New Zhongyuan Ceramics National Dealer Appreciation Dinner was held grandly at the Foshan Hilton Hotel.
New Zhongyuan leadership toasting ceremony< /p>
Xin Zhongyuan Ceramics/Xin Zhongyuan Residential Marketing General Manager Zhang Lei delivered a speech at the dinner
At the beginning of the thank you dinner, Mr. Huo Chichang, Chairman of the Board of Directors of New Zhongyuan Ceramics Enterprise Group, Mr. Huo Jianquan, Managing Director of New Zhongyuan Housing, Mr. Zeng Yanchi, General Manager of Jiangxi Production Base, Mr. Pan Ruigen, General Manager of Hubei Production Base, and Mr. Xu Huijing, General Manager of Engineering, Mr. Li Deyong, General Manager of Qingyuan Base, Mr. Chen Huiku, General Manager of Liaoning Base, Mr. Zhang Lei, General Manager of Xin Zhongyuan Ceramics/Xin Zhongyuan Residential and Industrial Marketing and other leaders co-hosted the toast ceremony. Xin Zhongyuan in the audience The family raised a toast and wished Xinzhongyuan Ceramics great success in 2022!
Then, the "Power of Youth" light dance show kicked off!
The "Burn·Together" appreciation dinner is divided into three chapters: "A Spark Starts a Prairie Fire", "Burning with Passion" and "Rising". Douyin celebrity singers Qian Peichen, Chen Keyu, Huang Shengfei, and Chinese pop singer Ou Deyang performed passionately, bringing "Light Years Away", "Strong Wind Blows", "Youth", "First Quarter Moon" and "Lonely Northern Hemisphere" Wait for familiar songs. The dealer’s family members were immersed in the music and their longing for the future, making this night unforgettable!
"Youth Power" Light Dance Show
Douyin celebrity singer Qian Peichen
Douyin celebrity singer Qian Peichen and
Representatives of Xinzhongyuan employees sang "Stars and Sea"
Xin Zhongyuan employee representatives performed "Stars and Sea" gesture dance
Douyin celebrity singer Chen Keyu< /p>
Douyin celebrity singer Huang Shengfei< /p>
Chinese pop singer Ou Deyang< /p>
In 2021, we are tenacious and we work hard; we work hard and forge ahead to achieve growth simultaneously in the process of rapidly opening up a "new track"; in 2022, we will "refresh and move forward with rapid change" to achieve Keep growing and keep striving!
