Accuracy·Efficiency·Practice - Just do it in 2022!
On January 11th and 12th, with the theme of "Just do it in 2022!", the GANI 2022 National Marketing Summit was successfully held at the Foshan Hilton Hotel. This summit was based on the principles of efficiency, hard work, and precision. A new marketing system with marketing, products, production and guarantee as the "four-wheel drive" was released to fully empower the company to achieve its 2022 goals. Tens of thousands of Jane's family participated in the online viewing in real time.
Strategic Empowerment
Create value for customers and solve social problems
Under the epidemic, China has entered a stage of high-quality development, and the overall development of the building materials industry has entered the second half of the "knockout round." Under the great changes, how can Jian Yi continue to live and succeed? The answer given by Li Zhilin, chairman of Jianyi Group, is: transformation and upgrading.
Li Zhilin, Chairman of Jianyi Group< /p>
At the meeting, Li Zhilin brought a sharing titled "Why Jian Yi Started the "Third Transformation"". He pointed out that in the past 20 years, the reason why Jianyi "survived" was mainly because it did two things right. One was to create a product (marble tiles), and the other was to upgrade to service-oriented manufacturing. Based on the background of the era of great changes, future corporate development must focus on the "five-in-one" high-quality development of proactive change, innovation-driven, green manufacturing, scientific management, co-creation and sharing, adhere to a sincere and altruistic heart, create value for customers, and solve social problems , in order to grow into a "big tree" with lush branches and leaves in the competition of "dense forest is tall and straight".
Marketing System
Keep integrity and innovate to promote last mile service upgrade
The "righteousness" of "keeping integrity and innovation" means "righteousness", which is the essence and law of the development of things. “New" means changing the old and creating new understandings and results. Only by firmly grasping and adhering to the essence of the development of things can innovation be valuable and enterprises have a future.
Jianyi brand partner Wang Yan, former vice president of Jianyi Group
In 2021, under the guidance of Jianyi 3.0 strategy, retail marketing will adhere to user value as the center. By implementing the three major values, the 3918 service system will be established to fully exert its efforts and lead the advancement of its peers. At the summit, focusing on the three aspects of brand, product promotion and product sales, Wang Yan, former vice president of Jianyi Group, a brand partner of Jianyi, reviewed and summarized the work in 2021.
Wang Yan emphasized that focusing on the delivery of finished products and making customers worry-free, assured, warm and happy is our core. Serve customers with sincerity, treat the customer's home as your own, achieve super customer satisfaction, and sincerely benefit national brand service providers.
Li Gangqiao, Vice President of Jianyi Group
Only by focusing on the overall situation, finding the right goals, and going all out to do practical things can we grasp the future trend. Therefore, Li Gangqiao, vice president of Jianyi Group, put forward three key words when making the marketing strategy deployment for 2022: pragmatism, precision and efficiency.
At the summit, Li Gangqiao started from the perspective of "observing opportunities, observing the industry, observing simplicity, and meeting customers", deeply analyzed the opportunities and challenges faced by the industry and brands, and clarified the core methods of marketing work in 2022. He pointed out that the 2022 marketing policy will be based on the delivery of finished products to provide customer value and promote service upgrades in the last mile. By continuing to build internal and external long-term operational capabilities, we will undertake and promote the positive cycle of customer value.
Product System
Advocate simple aesthetic values and convey humanistic care
As one of the key strategies, the much-anticipated new product launch in the spring of 2022 will be launched. At the summit, based on the profound thinking on the concept of home life in the new era, Li Zhihao, vice president of Jianyi Group, explained in detail the current trend of home consumption and the aesthetic value of JianyiValues and 2022 new product creative concepts.
Li Zhihao, Vice President of Jianyi Group< /p>
Li Zhihao said that in the post-epidemic era, people have deeper needs and understandings of their home environment, space and products. Only by returning to the aesthetic values of space and creating a simple, comfortable, and humanistic care lifestyle can we resonate with consumers.
Focusing on the simple life proposition and closely following the simple aesthetic values, and integrating into the current new trends in home furnishings, the 2022 spring new product series continues to consistently capture and express the dynamic beauty of natural stone. The textural details of these rare stone elements are reproduced, deconstructed, integrated and recreated, giving the ceramic tiles a new aesthetic image beyond their use functions, and bringing people a multi-dimensional sensory experience such as visual texture and tactile texture.
Security System
Establish a digital escort centered on customer value
Focusing on the delivery of finished products and how to use digital intelligence to deliver the value of brands, products and services to consumers, at the summit, with the theme of "Customer Value, Escorted by Digital Intelligence", Xu Ziyi, Vice President of Jianyi Group, brought a A unique digital journey.
Xu Ziyi, Vice President of Jianyi Group< /p>
Xu Ziyi believes that digitalization that starts from people and serves business operations is the real digitalization, and only then can it be easy to use, good-looking, and worry-free. With the mission of "better serving consumers", in 2022, Jane will use the main brain information platform to link customers, establish a customer-based information collection mechanism, provide informatization empowerment, and achieve precise closed-loop supervision of the entire process of finished product delivery. operations, thereby improving service levels and quality, while providing a basis and laying the foundation for digital development.
Efficient, precise and practical
Understand customer value
At the summit, the heads of each center formulated a series of practical strategies for marketing work in 2022.household value. At the same time, three outstanding Jianyi brand partners shared their representative and replicable new ideas, new models, and new methods of play in the fields of management, operation, and delivery, and communicated with Jianyi people across the country to win War 2022 actual combat empowerment.
Gao Wei, Director of Jianyi Retail Business Center, started from customer value and clarified the value proposition of retail business and value acquisition in the channel field. He believes that one of the keys to breaking through bottlenecks in retail business is to insist on being customer-centric, continue to collect customer needs, and strengthen product performance and upgrades.
Starting from the market's high-end capacity analysis, Zhao Xinliang, director of Jianyi Engineering Business Center, made it clear that a strong guarantee system will be established in 2022 to provide customers with high-quality products and services with efficient responses, enhance customer stickiness, and accelerate the business layout of the engineering sector.
As a blue ocean for the future development of public buildings, Wen Hui, senior manager of Jian Curtain Wall Business Center, believes that the terminal market will still be a year of spring in 2022, and channel breakthroughs will be achieved with professionalism, precision, efficiency and hard work, and the value of customer experience will be comprehensively enhanced.
In 2021, Jian will be the first to promote the delivery of finished products in the industry. Focusing on "why, what and how to deliver finished products?", Lei Xingqiao, director of Jianyi Finished Product Delivery Center, gave a detailed answer. He emphasized that we should use the delivery of finished products as a breakthrough to build core service capabilities and provide customer value.
Dai Wuping, director of Jianyi Marketing Operations Center, proposed that the 2022 Marketing Operations Center policy will be led by corporate 3.0 strategy and marketing goals, with a global perspective and high-quality and efficient services to comprehensively assist the construction of growth capabilities and omni-channel operations. Reform, achieve precise and efficient operations, and ensure the Group’s growth target in 2022.
Putting forward practical strategies for the marketing of different business sectors, Guo Wenkai, Director of the Marketing and Brand Center of the Jane Yi Group, pointed out that in 2022, the brand connotation will be redefined through the Jane Yi lifestyle proposition, and the brand connotation will be enriched with cultural and technological innovation, so that it will always be The strong brand value accumulated over the years has released the greatest energy for market scale and performance growth!
Jianyi brand partner Zhou Weiwei shared that the key to winning store management lies in reshaping inner vitality. She emphasized that as a manager, one must personally lead the battle so that customers can truly feel Jian Yi's warmth.
From a small store of less than 50 square meters to eight self-operated stores, Jane Yi brand partner Ye Zuli believes that the effective way to achieve sustained growth in operating stores is to feel the changes in consumer needs and achieve heart-to-heart communication with consumers , for guestsCreate greater value for customers.
Zhu Haibing, a partner of Jianyi brand, agreed with Ye Zuli’s point of view. He said in a speech entitled "Deliver the bottom line, win the future", he said that only when you have the heart to make the customer's home a good one, you can truly Customer-centric!
Salute! Amazing dream chaser
Thank you for being with us and heading towards a better future together
On the way to growth, we need the power of role models. 2021 is a year of drastic changes in China's ceramic industry. Big reshuffles, big changes, and big breakthroughs have woven into the surging variations of the ceramic industry. In this context, thanks to everyone’s persistence and hard work, the development of Jianyi and our mutual career have been pushed to new heights.
At GANI's 2021 Blue Ceremony, honorary awards such as Lifetime Achievement Award, Common Struggle Award, Top Ten Gold Store Managers of the Year, and Outstanding New Service Provider of the Year Awards were specially set up to pay tribute to every great dream chaser. .
Li Zhilin (right) is Jianyi brand partner Zhao Qianhan (left)< br />
Awarded the "GANI Lifetime Achievement Award"
2022 is the first year of Jianyi’s five-year plan. With a new starting point and a new journey, let us continue to carry forward the Jianyi spirit of "dare to fight tough battles and never give up", do something difficult but correct, but very meaningful, and work together towards a better future.
