On June 20 (Monday), "Space Formula Creative Decoration" - 2022 Dongpeng Space Design and Delivery Service Digital Conference was held. This event was for the ceramic tile industry The first online virtual press conference, pioneering the digital presentation of 3D virtual live broadcast room, presented an innovative immersive experience to the majority of users. Dongpeng officially announced a new upgrade from product services to space services, setting a leadership example for reshaping the new form of industry services and improving consumer experience, and sang the march of the "future" with an enterprising and responsible attitude.
In this press conference, Dongpeng Group leveraged top design resources, cooperated with high-end media "ELLE DECORATION Home Gallery" (hereinafter referred to as "Home Gallery"), and Dr. Chen Xuan, founder of Shishang Architecture, to discuss aesthetic insights and design applications. We have carried out comprehensive linkage with space delivery, and through in-depth insights into the consumption trends of the new generation, we have unlocked the formula for beautiful living space matching, and pioneered the one-stop space delivery solution of "Dongpeng Super Matching, Wall and Floor Installation at Home". Driven by both space design and delivery services, we reshape the consumer experience link.
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Release 2022 home decoration style trends
Inspiring a better way of living with the vision of fashionable home decoration
Dongpeng teamed up with the high-end home decoration fashion media "ELLE DECORATION" to jointly release the "2022 Home Decoration Style Trends" report based on industry big data statistics and professional analysis, with in-depth insights into new consumer trends in the Chinese market. At the press conference, the report's speaker, Sun Xinxi, editor-in-chief of "Home Gallery", interpreted the six mainstream home decoration styles - ART DECO, wabi-sabi style, French light luxury, cream style, modern simplicity and new Chinese style, as well as the value trend stories behind them.
"ELLE DECORATION Home Gallery" Editor-in-chief - Sun Xinxi's sharing
Mr. Sun Xinxi said that the Chinese market is extremely receptive to trends and new things. The six style trends summarized in the report include both traditional Chinese characteristics, Western classical light luxury, and modern simplicity and artistic trends. These diverse and versatile styles are also the key elements in constructing Dongpeng’s “super-matchable” space design.
In recent years, Dongpeng has continued to rejuvenate its brand, and has joined hands with "Home Gallery" to present many wonderful cross-border cooperation in the fields of design, fashion and other fields. It is based on these good foundations that Dongpeng and "Home Gallery" jointly proposed the cooperation idea of DP Lab (Dongpeng Laboratory). With the help of "Home Gallery"'s professional knowledge and designer resources in the design field, the future will be Conduct in-depth research on China’s industry market, grasp industry trends, and work with professional designers to create valuable content and serve Chinese consumers.
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Create SPACE FORMULA
Everyone can be his or her own designer
Sharing by Chen Xuan, founder of Shishang Architecture and doctor of architecture
The Chinese people's consumption and living standards have improved rapidly in recent decades, and their "food, clothing, and transportation" have been greatly improved. However, "living", especially the aesthetics and matching of interior decoration, has not been greatly improved. Big improvement, uneven materials and color combinations. How can we pretend to be an ideal home faster and more easily? Is there any matching guide for the wall and floor matching of the space? Ms. Chen Xuan, a doctor of Dongpeng United Architecture, gave the answer.
Based on the keen observation and authoritative grasp of China's home decoration trends and the combination of rich design experience and professional design knowledge, Dongpeng and Chen Xuan, a doctor of architecture, co-founded the Space Formula space formula. Based on the current six mainstream home decoration styles, Dongpeng The four elements of shape, quality and light carry out precise analysis and guidance to serve all consumers and designer groups with home decoration needs, allowing everyone to become the designer of their own home and easily and efficiently complete high-quality walls according to their own style preferences. Match it with the ground and easily decorate your ideal home.
“ Space Formula Space Formula
The creation of Space Formula has a solid theoretical and practical foundation. Home Gallery’s keen observation and authoritative grasp of Chinese home decoration trends over the years, and architect Chen Xuan’s rich design experience and professional design knowledge accumulated over the years. The combination of the two The combination of high quality led to the birth of Space Formula.
Space Formula hopes to serve the vast majority of consumers in China. It combines the development status and actual needs of China's industry to provide Chinese consumers with guidance on life aesthetic design. In the future, it will also help to improve the overall national aesthetics. Literacy.
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Driven by space design + delivery service
Reshape the entire consumer experience chain
Become a trustworthy partner for every consumer
From 1972 to 2022, after fifty years, Dongpeng has always taken "integrating technology and art to create beautiful living spaces" as its corporate development mission, and has always been committed to becoming a provider of overall home solutions. In view of the many pain points in the current ceramic tile market, such as lengthy home decoration processes and uneven delivery quality, Dongpeng keenly captures consumer needs from the user's perspective and based on the two important home decoration links of "material matching" and "construction delivery", Launched Dongpeng’s “Super Skilled” space design and one-stop service for wall and floor “home installation” delivery.
General Manager of Dongpeng Tile Retail Market Center - Wang Peiyuan< /span>
Mr. Wang Peiyuan, general manager of Dongpeng Tile Market Center, said that Dongpeng has made the leap from "selling materials" to "selling space" and is committed to changing consumers' material selection and matching experience. Based on the pioneering guidance of "Space Formula," six The design guidance of home decoration styles, through rapid empowerment and training, has enabled 30,000+ terminal shopping guides to fully transform into home decoration aesthetic consultants, allowing 10,000+ local designers to provide consumers with timely and efficient professional matching services, making beautiful living Enter thousands of households.
"Space FoThe launch of "rmula Space Formula" is an important leap from Dongpeng as a material brand to a service brand. The launch of the "home decoration" service system integrates six major links from design, home entry, accessories, processing, damage, and paving. , it is also Dongpeng’s unremitting exploration from a material brand to a service brand.
After 50 years of hard work, Dongpeng has always taken consumer needs as the starting point, constantly exploring the integration point of materials and services, and becoming a trustworthy partner for every home improvement consumer.
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Give brand value with ingenuity
Dongpeng marches into space delivery
Leaping from manufacturing to creation, reshaping the new form of industry services, Dongpeng makes a strong move towards space delivery! Zhang Xiongcai, President of Dongpeng Ceramics Division, Wang Peiyuan, General Manager of Dongpeng Ceramics Retail Market Center, Sun Xinxi, Chief Content Officer of "ELLE DECORATION Home Gallery", and Chen Xuan, PhD in Architecture, jointly participated in the launch ceremony of "Dongpeng Space Design and Delivery Service". Officially starting the transition journey of one-stop space solutions.
"Dongpeng Space Design and Delivery Service" is officially launched
At the same time, after Tmall Home Decoration proposed the concept of "scenario-based, localized new retail", Dongpeng, as the main home decoration material brand, is also constantly innovating in the matter of "upgrading the ceramic tile consumption experience" on the occasion of its 50th anniversary. , and will join hands with Tmall Big Brand Day to bring consumers an unprecedented new experience in purchasing main materials.
Dongpeng and Tmall Big Brand Day strategic cooperation officially released
Dongpeng uses the ecological aggregation capabilities of Tmall Big Brand Day and combines platform big data and insights to improve service efficiency, completely upgrade the ceramic tile consumption experience, innovate industry service standards, deeply connect young users, and bring better quality products to consumer groups. Home decoration experience, achieving a double explosion in volume and sales.
EastPeng has always been committed to becoming a provider of overall home solutions, upgrading the ceramic tile consumption experience, providing one-stop space solutions for more families, reshaping the new form of industry services, and jointly promoting the development of the industry.
