Author: Hong Xiaochun
What determines the height of a brand? Most people may answer: brand awareness and reputation, and market recognition of products and services. If a brand only pursues this, then when the brand reaches a certain height, it will face a higher level of bottleneck.
The "China's Top Ten Architectural and Sanitary Ceramics Brands list hosted by China Ceramics Network ushered in the tenth ranking in 2020 term. This also means that China Ceramics Network has accompanied many brands through a glorious decade of rapid development.
"Public Welfare", "Charity< /span>", "Love", in 2020 we can more clearly feel that ceramic companies have been taking social responsibilities with actions . And every footprint they make along the way will become a dazzling light for the brand.
Facing the future, how can ceramic brands break through the bottleneck of reaching a higher brand level? It seems we already have the answer.
Qianghui Seiko Tiles: Just do good deeds and don’t ask about the future
On April 13, 2020, Qianghui Precision Ceramic Tiles actively responded to the country’s call to “unswervingly win the battle against poverty” and gave full play to its own industrial advantages. [ Join hands with "porcelain" to be kind·Walking with love to help Liangshan win the battle against poverty]Love enterprises in Nanzhuang Town, Chancheng District, Foshan City jointly donated ceramic tiles worth 4.8 million yuan at the launch ceremony to promote the development of Liangshan area in Sichuan. Contribute to the road to poverty alleviation and prosperity.
In addition to assisting in the fight against poverty, Qianghui has continuously visited many primary schools in poverty-stricken areas over the years, and has assisted in the cultivation and support of the country's youth through donations and donations, interpreting the company's responsibilities and responsibilities with practical actions. Qiang Hui’s good deeds are no matter how big or small they are. Every time he shows love, he does it with a sincere heart. However, when doing good deeds, don’t worry about the future.
December 15, 2014
Qianghui’s great love comes to Xuchang Shangshi Primary School
June 1, 2015
Strong love comes to Anle Primary School in Yanshi City
September 2, 2015
Qianghui’s great love walks into Qianlao’an Primary School in Huangde Town, Fengqiu
June 1, 2016
Qianghui’s great love walks into Potouzhai Primary School in Yichuan
September 9, 2016
Qianghui’s great love comes to Yanwa Primary School in Yichuan County
June 1, 2017
Qianghui and great love enter Sunshine Primary School in Potou Township, Mianchi
September 6, 2017
Strong love comes to Magong Primary School in Yanling County, Xuchang City, Henan Province
June 1, 2018
Qianghui’s great love walks into Lankao Xuelou Primary School
September 7, 2018
Strong love comes to Qizhuang Primary School in Linying County
April 2019
Qianghui’s great love enters Bujiu Village Complete Primary School in the impoverished mountainous area of the southwest border
June 1, 2019
Strong love comes to Liziping Primary School in Dianzi Township, Shaanzhou District, Sanmenxia
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Can strengthen ceramics: helping each other, the Chinese can be strong
In addition to being the same as the brother brand Qianghui Seiko ceramic tilesA batch of ceramic tiles worth 4.8 million yuan was donated to support the post-epidemic infrastructure construction in Liangshan, Sichuan. Nengqiang Ceramics also actively set an example in "respecting the elderly" and "epidemic prevention". During the Spring Festival of 2020, in order to prevent and control the new coronavirus epidemic in nursing homes, all staff of Nanzhuang Town Nursing Home have been sticking to their epidemic prevention and control positions. In order to thank these anti-epidemic defenders and express their care for the elderly, Nanzhuang Town Social Work Bureau and Nanzhuang Town Charity Association joined hands with Guangdong Nengqiang Ceramics Co., Ltd. to express condolences to the staff and elderly residents of Nanzhuang Town Nursing Home. On May 14, a condolence delegation came to Nanzhuang Town Elderly Home and brought condolences such as milk, noodles, and tissues to the 232 elderly residents in the hospital, as well as condolences money to 70 staff members of the hospital.
Nengqiang Ceramics representative Shi Silin and the anti-epidemic guards of the nursing home< /span>
Since its establishment 21 years ago, Nengqiang Ceramics has always been caring about society. As an enterprise with a strong sense of social responsibility and social mission, Nengqiang Ceramics has taken "China can be strong, Chinese people can be strong" as its core corporate spirit since its establishment, and strives to strengthen itself and solve social problems. Employment issues; strive to produce high-quality products and contribute to China's quality manufacturing; actively assume social responsibilities and deliver positive social energy. By helping each other, the Chinese people will surely become stronger.
Gold Medal Asia: Love is the most meaningful wealth
“Only wealth with compassion is truly meaningful wealth, and only enterprises that actively assume social responsibilities are the most competitive and vital enterprises”, Gold Medal Asia Tiles has always practiced With this theory.
While strengthening and developing our own business, Gold Medal Asia always remembers to give back to the society and actively participates in public welfare activities. In December 2018, the company owned by Gold Medal Asian Tiles donated RMB 50,000 to the Guangdong Provincial Legal Aid Foundation. It is reported that the company where Gold Medal Asia is located won the title of "Public Welfare Unit".
From May 6 to June 6, 2020, Gold Medal Asia Luzhou Branch launched a public welfare event in conjunction with Sichuan Luzhou Radio and Television Station. During the activity, it not only assisted in the construction of charity bookstores in rural schools, but also donated the proceeds to Hope Primary School; the proceeds from the sale of charity cards were donated to 126 poor children from Zhongnan Primary School in Fenshui Town, Xuyong County, Luzhou, Sichuan.
On July 12, 2020, Gold Medal Asian Tile Yan'an Store joined hands with the Yan'an Federation of Trade Unions and Yan'an 365 Public Welfare Association to present Yan'an University40 outstanding students donated 100,000 yuan. The forty poor students who received donations are all good students who study hard, are willing to help others, and have excellent moral character and academic performance. With the love of Gold Medal Asia, they will feed back the society in their future lives and continue to warm more people.
Jin Yitao: dedicated to the society and promoting positive energy< /span>
He Gan, Chairman of Jinyitao Group once said: "Enterprises must have several responsibilities, the first of which is social responsibility. There are still many places where China needs to make contributions to enterprises, so Jinyitao must not only fully promote the development and innovation of the building ceramics industry, but also continuously strengthen its corporate social responsibility.”
In order to solidly promote poverty alleviation cooperation between the East and the West and assist Liangshan Prefecture in Sichuan Province, Jinyitao Group provided assistance twice for Butuo County, Liangshan Prefecture donated more than 2.4 million yuan in charity materials to support rural construction and educational resource investment in Butuo County and improve the livelihood of local residents in Liangshan Prefecture. , to support the development of local education.
During the anti-epidemic period, Jin Yitao donated anti-epidemic supplies and materials worth more than 600,000 yuan to hospitals across the country, and planned and implemented large-scale gratitude activities for medical staff across the country. In order to further publicize the advanced deeds of front-line medical workers in the fight against the epidemic, eulogize the people's heroes, and promote positive energy, Jin Yitao donated "To pay tribute to the most beautiful retrogressors—— "List of Heroes of the Fight against the Epidemic" a large sculpture, and customized ceramic work photos for each of the 62 medical staff assisting Hubei and supporting designated treatment hospitals to show respect for the heroes fighting the epidemic.
White Rabbit Tiles: 20 Years of Perseverance in Charity
The social responsibility of Zhuhai Xuri Group, where White Rabbit Ceramics is located, is fully reflected in its insistence on charity. The company insists on visiting more than 4,500 elderly people in 9 surrounding villages every year. It has donated to 8 hospitals and more than 10 universities, middle schools and primary schools. It has donated 50 million yuan to establish the "Zhuhai Charity Federation Rising Sun Charity Fund", with more than 30,000 beneficiaries. people, and the total amount of donations is close to 150 million yuan.
White Rabbit Ceramics was established in 1999 and has gone through 20 years now. Its Chairman Huang Yingming established the principle at the beginning of the company's development: to balance the interests of individuals, enterprises and society; to be worthy of the land, the blue sky, the surrounding folks, and Cadres and employees who develop and grow together with the enterprise are worthy of the country and society.
1. Committed to improving local people’s livelihood in Doumen, with a total donation of more than 76 million yuan
• Donate 10 in 2019Ten thousand yuan was used for the decoration of the Experimental Kindergarten in Doumen District, Zhuhai City;
•Donated 160,000 yuan in 2019 to support the Zhuhai Elderly Canteen construction project;
•Donated 300,000 yuan in 2019 to Qianwu Hospital to improve the medical environment;
•Donated 150,000 yuan in 2019 to help cataract patients with vision rehabilitation;
•In 2013, donated 38 million yuan to the Zhuhai Second Hospital of Traditional Chinese Medicine to build the Xuri Ankang Building;
•In 2012, more than 3.9 million yuan was donated to the construction of famous villages and towns in Doumen Town;
•Donated 500,000 yuan to Baijiao Town in 2012;
•Donated more than 4 million yuan in 2011 to build roads in Xia Village and improve the appearance of the village;
•Since 2008, it has held a college entrance examination celebration banquet for Doumen No. 1 Middle School and distributed scholarships, accumulative
4 million yuan;
•Since 2008, scholarships have been established at Shaanxi University of Science and Technology, totaling 500,000 yuan;
•Since 2002, a total of nearly 6 million yuan has been donated to primary and secondary schools in Doumen District;
•Since 2002, a total of 139 White Rabbit students have been supported to complete their studies from high school to undergraduate, with a total of more than 5.3 million yuan;
•Since 2001, we have visited more than 5,000 elderly people every Spring Festival, Mid-Autumn Festival and Double Ninth Festival, with a total of more than 7 million yuan;
•Since 2001, donations to the Ganwu Town Scholarship Society have totaled more than 300,000 yuan;
•Since 2006, a total of more than 800,000 yuan has been donated to Doumen Welfare Home and Nursing Home;
•Over the years, the total amount of sponsorship for the construction of Doumen Sports has reached more than 4 million yuan;
……
2. Actively responded to the national poverty alleviation policy and donated more than 9 million yuan to impoverished areas in western China
•Donated 1 million yuan in 2019 to help 100 poor children with congenital heart disease in Liangshan Prefecture, Sichuan;
•Donated 120,000 yuan to support the construction of Tibet in 2019;
•Donated 1.8 million yuan to Yangjiang High-tech Zone People's Hospital to purchase equipment in 2017;
•In 2016, donated 2.6 million yuan to Jiangcheng District People’s Hospital of Yangjiang City to renovate the inpatient building;
•Donated 300,000 yuan to Heyuan Poverty Alleviation Office in 2012;
•Donated 700,000 yuan to support the construction of Tibet in 2009;
•Over the years, a total of more than 3 million yuan has been donated to the Red Cross, Zhuhai Poverty Alleviation Foundation, and Guangdong Charity Federation;
…
3. The total donation to the disaster area is close to 2.5 million yuan
•Donated 800,000 yuan to the flood-stricken area in You County, Hunan Province in 2019;
•Donated 180,000 yuan to the Ya'an earthquake-stricken area in 2013;
•Donated 500,000 yuan to the earthquake-stricken area in Yushu, Qinghai in 2010;
•Donated 1.01 million yuan to the Wenchuan earthquake-stricken area in Sichuan in 2008;
……
4. Fight against COVID-19 and donate 2.01 million yuan
……
Lion Tiles: Warm people with the power of love
Lion Ceramics has always adhered to the service purpose of repaying the society with love. It has successively donated funds to build Hope Primary School, large-scale voluntary blood donations, sent warmth to western Xinjiang, and established the Lion Charity Fund and other practical actions to write " The profound meaning of "family culture" and "filial piety culture". While providing customers with high-quality products and considerate services, we do our best to help people in need in society and send them a touch of warmth and love.
When Typhoon Lekima made landfall in 2019, many cities suffered heavy rainfall, which triggered a series of geological disasters such as flash floods, mudslides, and landslides. Severe floods occurred in many places. As a company with a high sense of social responsibility, Lion Ceramics has also actively participated in this flood relief effort. To this end, Lion Tile held a fund-raising event "Lion is affectionate and walks with love - Lion Tile fights against floods and provides love" .
On July 1, 2020, Lion Ceramics donated hematopoietic stem cells worth more than 10,000 yuan to the local Red Cross SocietyPublicity workMaterials will help the local hematopoietic stem cell publicity work to proceed smoothly. Contribute to social welfare undertakings through charity activities.
Wells Ceramics: Manufacturers join hands to fight the epidemic
Since this year, the COVID-19 epidemic has affected the hearts of people across the country. When the epidemic is at its most tense, the epidemic is an order, and prevention and control is our responsibility! As an industry-leading ceramic brand, Wells Ceramics is always paying attention to the dynamics of the epidemic and joining the fight against the epidemic without hesitation. United as one and working together in the same boat, Welsh ceramic manufacturers join hands to help the motherland and people overcome the epidemic.
Shunhui Tiles: Don’t forget the well digger when drinking water
Drink water without forgetting the man who dug the well. Shunhui Ceramics has always interpreted this sentence with actions. According to statistics, in the past five years, the group to which Shunhui Ceramics belongs has spent more than 10 million yuan on charity, and has successively won the "Outstanding Charity Award from the Foshan Gaoming District Charity Association. Contribution Award", "Foshan Free Blood Donation Promotion Award (Unit Award) awarded by Foshan Municipal Health Bureau and Foshan Red Cross Society " and other titles.
At the critical moment of national prevention and control of the new coronavirus epidemic, Shunhui CeramicsUrgently launch epidemic support operations. On January 30, 2020, Shunhui Ceramics’ group decided to donate 1 million yuan to support Gaoming District’s prevention and control of the pneumonia epidemic caused by the new coronavirus infection.
Xin Runcheng Ceramics: Learn from Lei Feng and serve the people< /span>
Lei Feng’s lofty spirit of serving the people wholeheartedly and selfless dedication is worthy of learning by everyone, including every enterprise. Xin Runcheng Ceramics is such an enthusiastic enterprise that "learns from Lei Feng". The brand has always practiced the concept of serving the people with actions. Wherever there is need of help, Xinruncheng Ceramics will lend a helping hand. The love and affection are touching.
During the epidemic, Xin Runcheng Ceramics donated a batch of nearly 30,000 yuan in charity materials to Xiqiao Town Taiping Community, and On February 12, it was sent to the front-line prevention and control staff in the community, using practical actions to support the prevention and control staff who stick to the front line; after learning that South Fourth Medical UniversityAfter the shortage of medical supplies, Xin Runcheng Ceramics took the initiative to contact the hospital. After urgent preparations, it sent protective equipment to the hospital as soon as possible on February 14 to support the front line in winning the battle to protect people's health; After learning about the plight of most residents in Xiqiao Town's Chongbei Community's inability to purchase masks, Xinruncheng Ceramics raised funds from various sources, We tried every possible means and made great efforts to extract 15,000 masks from our only inventory, and donated them to Chongbei community in the heavy rain on February 15 to relieve the urgent need...
Asia Tiles: shouldering the responsibility of poverty alleviation
Hubei Asia Ceramics Co., Ltd., the company behind the Asia Ceramics brand, has been helping poverty through industrial poverty alleviation, project poverty alleviation, material poverty alleviation, student poverty alleviation and other methods, it practices the spirit of corporate responsibility and social responsibility. It can be regarded as a model for implementing the basic strategy of targeted poverty alleviation and a model for private enterprises in poverty alleviation. .
In June 2020, four transport fleets from Asia Tile, fully loaded with caring ceramic tiles with a total area of 4,600 square meters and a total value of 510,000 yuan, departed from the company and headed to Hubei Yangtian Village, Guandao Town, Tongcheng County implements targeted poverty alleviation actions. It is understood that since 2013, the company has actively responded to the government's call and actively participated in various social targeted poverty alleviation and public welfare donation activities. It has invested a total of more than 4 million yuan in building party member service centers and bridges, helping poor households find employment, and supporting Farmer industry development, funding for students to study, charitable donations, etc.
Bighorn Deer Super Wear-Resistant Marble Tiles: Love Knows No Borders< /span>
The COVID-19 epidemic swept the world in 2020. When the domestic epidemic was finally effectively controlled and life and production were able to breathe, a larger outbreak occurred abroad. On March 25, Bighorn Deer Super Wear-Resistant Marble Tiles prepared a large amount of anti-epidemic materials from various places to support Italy's fight against the epidemic.
The mountains and rivers are in different places, but the wind and moon are in the same sky. The deep friendship between China and Italy is behind the rapid support of Big Horn Deer Super Wear-Resistant Marble Tiles to Italy; the choice of Big Horn Deer Super Wear-Resistant Marble Tiles and its Italian partners have been fighting the epidemic side by side through thick and thin, which reflects the responsibility of a major country brand.
(The above-mentioned brand charity deeds are just a list, please forgive me for any ambiguity)
In August, China Ceramics Network and many brands set sail again, joining hands < strong>China Children’s Charity Aid Foundation launched the “Top Ten Ceramic Brand Charity Tour”.
"Top Ten Ceramics Brands" in the 2020 "China's Top Ten Building and Sanitary Ceramics Brands" (Eagle Ceramics, Wells Ceramics, Shunhui Ceramics, Nengqiang Ceramics, Qianghui Ceramics Ceramics, Bighorn Deer super wear-resistant marble tiles, Oceano Ceramics, White Rabbit Ceramics, Lion Ceramics, Marco Polo Ceramics) and "Top Ten Ceramic Tile Brands" (Jinyi Ceramic Tiles, Asia Ceramic Tiles, Da Representatives of Jiaolu super wear-resistant marble tiles, gold medal Asian tiles, Huiya tiles, Xinruncheng tiles, Dongpeng tiles, Yucheng tiles, Jianyi marble tiles, Mona Lisa tiles) will form a caring team to walk into the world together. Weishe Town, Xingyi City, Guizhou Province Donate to fund education and help local poor children in three aspects: material, learning, and children's quality education, so that they can enjoy equal educational opportunities and protect their growth. .
Here, we sincerely invite you to look forward to August 12th, "Porcelain Heart Kind Thoughts, and Love for Children - 'Top Ten Ceramic Brands' Love Helping students and promoting charity”!
Author: Hong Xiaochun
