On October 29, the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China (hereinafter referred to as the "Plenary Session") passed.
Today, the People's Daily WeChat official account released an article "2035, we will build such a country", which consists of national development, modernization, rule of law, cultural soft power, ecological environment, opening to the outside world, living standards, national defense, and common prosperity 9 The grand blueprint for China's development composed of two posters is inspiring.
The "13th Five-Year Plan" is coming to an end, and the "14th Five-Year Plan" will also be announced, which means that a new era is coming. What will the construction and sanitary ceramics industry look like in 2035? Zhong Taojun makes a bold guess...
1
Industrial intelligence and informatization
The plenary session proposed that we should accelerate the development of the modern industrial system and promote the optimization and upgrading of the economic system. We must insist on focusing economic development on the real economy, unswervingly build a manufacturing power, a quality power, a network power, and a digital China, promote the upgrading of the industrial base, modernize the industrial chain, and improve economic quality, efficiency, and core competitiveness.
▲Mona Lisa Production Base Central Control Big Data Center
As a part of the building materials industry system, the construction and sanitary ceramics industry has always left a stereotype of low entry barriers and backward production levels. In fact, it has entered the era of automation many years ago. Technicians at the production base only need to issue instructions and monitor operating data in the control room, and the rest can be left to intelligent automation: automatic feeding of raw materials, continuous ball milling, spray-drying powdering, press molding, drying, glazing, kiln Firing, polishing, picking, automatic operation, robot packaging... The number of people in a production line with a daily production capacity of over 10,000 square meters has been reduced from more than a hundred people at the beginning to a few dozen people. At present, leading companies such as New Pearl, Oceano, Weimei, and Mona Lisa have made major breakthroughs in building smart factories. Their production bases basically adopt big data intelligent systems and implement full-process monitoring and management.
2
Achieve green and environmentally friendly production
The plenary session proposed the need to promote green development and promote the harmonious coexistence between man and nature. The main goals of economic and social development during the "14th Five-Year Plan" period are to achieve a more rational allocation of energy resources, greatly improve utilization efficiency, continue to reduce the total emissions of major pollutants, and continue to improve the ecological environment. Deeply implement the sustainable development strategy, improve the overall coordination mechanism in the field of ecological civilization, build an ecological civilization system, and promote the comprehensive green transformation of economic and social development.
▲New Pearl Sanshui Production Base "Garden Factory"
The construction and sanitary ceramics industry has always adhered to the implementation of national environmental protection policy requirements, promoted industry structure optimization and industrial upgrading, reduced the total amount of industrial pollutant emissions, strictly implemented the ceramic industry emission standards, and achieved significant results in environmental protection. On October 17 this year, the white paper on pollutant control in the building and sanitary ceramics industry was officially released. In the white paper, the revision unit affirmed the implementation and emission reduction effects of various production areas across the country since the implementation of the ceramic industry emission standards. Many companies in the industry have been approved by the National Green Factory Certification and Environmental Integrity Enterprise (Green Card).
3
R&D innovation drives development
The plenary session proposed that innovation is the core position in the overall situation of my country's modernization drive. Science and technology self-reliance and self-reliance should be regarded as the strategic support for national development, and the strategy of rejuvenating the country through science and education, the strategy of strengthening the country with talents, and the innovation-driven development strategy should be implemented in depth, and the national innovation system should be improved. Accelerate the construction of a scientific and technological power. It is necessary to strengthen the national strategic scientific and technological strength, enhance the technological innovation capabilities of enterprises, stimulate the innovation vitality of talents, and improve the scientific and technological innovation system and mechanism.
▲Oshenno Ceramics I&I R&D Center
The development of the construction and sanitary ceramics industry is inseparable from technological innovation. From the initial glazed tiles and polished tiles to fully glazed and fully integrated, product innovations from generation to generation have promoted the progress of the company; air purification bricks, antibacterial bricks, graphene heating bricks, liquid ceramic tiles, high-strength and high-toughness rock slabs, bendable bricks, etc. Rock slabs, translucent slate slabs, and various newly developed products/materials are leading the development of the industry. In the 2020 "China Building and Sanitary Ceramics Industry Science and Technology Innovation Award" evaluation results announcement list, a total of 17 projects from Huida, Mona Lisa, New Pearl, Oceano, Dongpeng, Hongyu and other ceramic companies were approved Science and Technology Progress Award.
4
Big jump in brand value
The plenary session proposed that my country's economic development has achieved new results during the "Thirteenth Five-Year Plan" period. Next, we must achieve sustained and healthy economic development on the basis of significant improvements in quality and efficiency, and fully tap into growth potential. It also plans to make significant progress in establishing a high-standard market system, enhancing the vitality of market entities, reforming the property rights system, and reforming the market-oriented allocation of factors during the "14th Five-Year Plan" period.
▲On August 31, 2020, the 10th China Real Estate Conference with the theme of "New Blue Ocean, Big Brands" The cross-border summit with the pan-home furnishing industry and the 2020 "Top Ten Brands of Building and Sanitary Ceramics" award ceremony were held grandly at the Hangzhou International Expo Center (the main venue of the Hangzhou G20 Summit).
In order to enhance the market competitiveness of manufacturing enterprises, "Made in China" needs to be transformed and upgraded to a "big country brand", so it is crucial to build a brand value ecosystem. According to the 2020 China's 500 Most Valuable Brands list released by the "World Brand Laboratory", there are 28 brands in the building materials industry (including ceramics, cement, glass, stone, wood, paint, wallpaper, etc.) worth more than 10 billion. Among them, there are 19 ceramic brands alone, and 14 ceramic brands are worth more than 10 billion yuan. In addition to popular brands,There are many small and medium-sized excellent ceramic companies in the industry that stand out with their "small but beautiful" brand positioning because they are good at building their own "value advantages" with innovative technologies and products in market segments.
5
Market channels are sinking
The plenary session proposed that we should give priority to the development of agriculture and rural areas and comprehensively promote rural revitalization. Optimize the spatial layout of land and promote coordinated regional development and new urbanization. Adhere to the implementation of major regional strategies, regional coordinated development strategies, and main functional area strategies, improve regional coordinated development systems and mechanisms, improve new urbanization strategies, and build a land and space layout and support system for high-quality development.
▲On October 19, Guangdong Dongpeng Holdings Co., Ltd. The bell is listed
In the current context of fierce market competition in first-tier cities, third- and fourth-tier cities provide more opportunities and greater demand for building sanitary ceramics and even the entire building materials and home furnishing market. It is foreseeable that the acceleration of urbanization and new rural construction will provide room for steady growth for the architectural ceramics industry. In addition, leading companies such as Dongpeng, Mona Lisa, and Oceano have the blessing of capital, and they are sinking channels when laying out the national market, which is conducive to rapidly expanding market share.
6
Online sales and trade
The plenary session proposed that we should build a new higher-level open economic system, comprehensively improve the level of opening up to the outside world, promote trade and investment liberalization and facilitation, and promote innovative development of trade. Deepen the supply-side structural reform and accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other.
Since 2020, under the influence of the COVID-19 epidemic, online sales have surged against the trend. Superimposed on my country's policies to further stimulate domestic demand and promote the development of cross-border e-commerce, live broadcasts, online exhibitions, and cross-border e-commerce have A new growth point for commercial and other trade may become the “14th Five-Year Plan”rdquo;One of the planning issues. With major exhibitions around the world postponed/suspended, the successful conclusion of the Online Canton Fair has served as a benchmark. There are also two large-scale exhibitions in China's building and sanitary ceramics industry that have changed to online cloud exhibitions. One is the 2020 Foshan Spring Ceramics Expo, and the other is the Cloud Ceramics Industry Exhibition that will officially open on November 25.
Intelligent, green, innovative, R&D-oriented, new brand value, new channel expansion, new sales model...
In your mind, what will the ceramic industry look like in the future? Welcome to leave a message in the comment area.
Author: Hong Xiaochun
