On December 19, the Wells Ceramics 2021 Brand Summit and Rock Slab Press Conference was held grandly in Foshan. This summit is another important milestone in the strategic development process of Wells Ceramics. At the meeting, Huo Zhaoqiang, general manager of the group's ceramic holding company, Li Jihua, general manager of Wells Ceramics Brand, Ye Jinli, assistant to the chairman, Liang Huicai, deputy general manager of the group's ceramic holding company, Huang Xinfeng, deputy general manager of sales, Liu Jinghua, deputy general manager of sales, and Company leaders such as Li Jian, Sales Director Luo Biao, Sales Director Liu Jianjun, Sales Director Chen Qinghuan and dealer friends from all over the country gathered together to participate in the grand event and discuss development plans.
Empowering a win-win situation and gathering momentum for a long voyage
In 2020, Wells has achieved leapfrog development in all aspects of its work and achieved remarkable achievements. It has worked intensively in aspects such as "brand development, product improvement, marketing innovation, marketing promotion, and lean management". The new journey writes a new chapter. Facing the new market environment, how will Wells respond in 2021? This is the original intention of our gathering here.
Mr. Li Jihua, general manager of Wells Ceramics Brand, said in his speech: 2021 is the year of improvement for Wells brand development. Facing the opportunities and challenges of the new era, Wells must "center on market trends, Guided by terminal demand, relying on product innovation, prioritizing customer profitability, taking marketing empowerment as a guarantee, and targeting performance growth" as the core tasks; strengthening quality internally, building an image externally, and grasping the endowments of the times with strategic ideas new opportunities, review the new market changes with a comprehensive perspective, work together as one manufacturer, and strive to continuously advance the company's development!
Mr. Liang Huicai, deputy general manager of the Group Ceramics Holding Company, made an important speech at the annual meeting. Mr. Liang said: In recent years, Wells Ceramics has continued to make efforts in various fields and developed steadily. In the standardization construction of specialty stores and product strategic planning , terminal store assistance, marketing promotion and other tasks have achieved excellent results and achieved fruitful results. In the future, we will continue to give full play to the pioneering and exemplary role of the Wells team, and the group company will continue to provide the greatest support to help Wells further enhance its brand competitiveness. I believe that as long as we, as manufacturers, work together to face the future, we will surely achieve great success. A new peak in Ernst's career!
Mr. Huang Xinfeng, deputy general manager of sales of Wells Ceramics, gave a keynote speech on brand marketing. Mr. Huang made an important summary and review of Wells’ “concentration” on its development path in 2020, and reviewed the 2A strategic layout has been made for brand development in 2021. Mr. Huang made an in-depth analysis of the "six core priorities" and explained in a simple and easy-to-understand way how to "deepen channels, refine products, strengthen terminals, and optimize marketing" to achieve brand empowerment and value fission. In 2021, all Welsh people must have the culture and spirit of the wolf, and continue to strive for progress with keen insight, strong execution, tacit team spirit, perseverance and unswerving yearning for success!
As the new backbone of Wells Ceramics, Zhang Hushan, the helmsman of Xi'an Wells Ceramics, has represented the Wells brand since 2017. From the first store to the third store, the team has grown from less than 10 people at the beginning to several people now. With ten people, the performance has increased year by year; especially under the difficult epidemic situation this year, the performance has increased by 46% compared with last year. At the meeting, Mr. Zhang summarized three development strategies: focusing on shaping product value, focusing on team building and building, and focusing on proactive marketing benefits.
The Slate Release has great potential
After a fierce collision of ideas, the new product launch conference of Wells Ceramic Slate finally kicked off amidst much anticipation! Industry luminaries, group company representatives and all Wells family members witnessed the official release of Wells strategic product slate, and dozens of new Wells slate products were unveiled at the same time!
This brand summit was attended by big names and elites. It focused on topics of common concern to industry designers, brands and society. It used rock slabs as a carrier to explore the deep relationship between humanities and rock slabs, and build a healthy, comfortable, and An ideal living environment. Every time Wells releases a new product, it directly hits the trend of market development and provides users with a higher quality product experience.
Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association and professor of South China University of Technology, focused on the trends in the ceramic tile industry and the application and trends of slate slabs, with the theme of "Tile Industry Situation and Slate Market Development", and communicated with all the Wells family An in-depth and simple discussion was conducted.
In order to better implement the development strategy of Wells' high-end slate slabs, this slate press conference invited professional slate installation service agencies to conduct a detailed analysis and explanation of the "Stone Slab Standardized Construction System", which will completely solve the problem of rock slabs. Problems with the installation and application of back-end paving and ceramic slabs. Wells will make every effort to provide one-stop slate services with high-quality products, standardized construction, professional supervision, and systematic services, so that dealers can sell with confidence and owners can use with confidence.
Taking root in China and looking at the world; after continuous exploration and accumulation, Wells has fully launched“Wells Slate" high-end brand development strategy. Wells fully integrates the company's product development and high-tech resources, focuses on the diversified application business of high-end slate, and coordinates slate product planning, service support, and channels such as home furnishing and engineering Pioneering and opening up a new blue ocean in the future of Wells Slate!
Elite Ceremony Stars Shining
Time passes and great events come as promised. Looking for the light and accompanying us all the way is the most warm. Looking back on the past year, there are both majestic and majestic power as well as warm and heartwarming memories.
The edge of a sword comes from sharpening, and the fragrance of plum blossoms comes from the bitter cold. In 2020, under the correct guidance of Wells leader Mr. Li and other leaders, all Wells people worked together to create outstanding results. At the same time, a group of dealers who were innovative and outstanding and not afraid of difficulties were also born. people. We are grateful and pursue our dreams together. At the awards ceremony, Wells Headquarters honored these pioneers who dared to venture out, fight hard, and pioneer.
Manufacturers gathered together to enjoy the wonderful music festival. There were bursts of applause and cheers at the scene, and the stars of Wells' annual awards ceremony were shining brightly.
Gather your strength and power to create a leader
In 2021, China's consumer market ecology will undergo tremendous changes: industries will be repositioned, market formats will change, and new retail models will enter the track of innovation. Wells Ceramics will not be afraid of wind and rain, dangers and obstacles, face the opportunities and challenges of the new era, keep up with the development of the times, concentrate our efforts, and create leadership with power!
