When it comes to Nengqiang ceramic tiles·Stone slab (hereinafter referred to as "Nengqiang"), everyone immediately What do you think of?
A model of environmentally friendly production? Authentic Foshan bricks? ……
It is true that as the environmental protection regulations of Foshan's ceramic industry continue to be "increased", as the only company that remains in Nanzhuang, Foshan for production, Nengqiang is a well-deserved model of authentic Foshan bricks and environmentally friendly production. But this is only part of Nengqiang's label, not comprehensive.
As a well-known brand in the building ceramics industry, Nengqiang has continued to make efforts in brand building, channel development, production research and development, terminal empowerment and social responsibility since its establishment 22 years ago, and has achieved rapid and healthy development with continuous innovative measures. . Especially since 2020, Nengqiang's development is even more remarkable, vividly demonstrating its multiple labels.
01
Brand building speeds up
On June 22, Nengqiang was invited to participate in the World Brand Conference and competed on the same stage with well-known brands in various industries such as State Grid, Industrial and Commercial Bank of China, Haier, etc. Finally, relying on the solid foundation and good consumer reputation laid over the years, Nengqiang became the Many brands have stood out in their middle years, ranking on the list of China's 500 most valuable brands with a brand value of 11.665 billion yuan.
In 2021, the brand value of Nengqiang will reach a new high. This not only relies on its accumulation of brand influence over the years, but also benefits from the continuous strengthening of brand building.
Since 2017, Nengqiang has continued to increase its brand promotion efforts, taking advantage of CCTV7 to display brand image blockbusters; in 2019, Nengqiang's image advertising was launched at Guangzhou South Railway Station for the first time, targeting the most densely populated area in Guangdong's first transportation hub. Enhance the brand image; during the Mid-Autumn Festival and National Day in 2020, Nengqiang once again brought the BMI healthy ecological slate to Guangzhou South Railway Station to create a strong brand image, and as the only ceramic corporate sponsor, strongly sponsored the 2020 "Country Garden Cup" Guangdong Basketball Open, actively Spread positive energy in society.
In 2021, with the upgrade of Nengqiang brand VI, Nengqiang’s new image will be unveiled. Nengqiang once again brings Guangzhou South Railway Station,Shenzhen North Railway Station and Changsha South Railway Station serve as key brand promotion positions. They have aggressively occupied the west entrance and exit passage on the first floor of Guangzhou South Railway Station, covering all people entering and exiting the west station. They dominate the screen 24 hours a day, 365 days a year. The brand exposure is unprecedented. With the help of Guangzhou The traffic flow of South Railway Station plays an important role in enhancing brand awareness, fully conveying the new brand concept of "Chinese ingenuity, strong with love".
02
Production and R&D are leaping forward
In May 2021, Nengqiang's 2021 brand advertising film "Unique Originality Above Ingenuity" premiered. The new commercial uses the grafting of character spirit and brand concept to explain the life ideals and pursuits of "a brick, a lifetime, and a piece of ingenuity", expressing the corporate belief that can strengthen the brand's focus on quality for 22 years and remain unchanged from the original intention.
Nengqiang has been consistent for 22 years, putting aside impetuousness and staying true to the routine, never sparing huge investment in design, research and development, and production equipment, concentrating on research and development, quality and service. This spirit of craftsmanship has been reflected in every brick made by Nengqiang.
Take the new black technology product launched by Nengqiang in June 2021 - Stars and Sea Slate Marble as an example. This series of products is the result of Nengqiang's top professional R&D and design team who have spent many years drawing inspiration from the vast stars and combining it with world-class patented crystallized glaze technology to create a diamond-like glittering effect on the brick surface. The full-body slate blank is used to truly achieve full-body color. , textures and materials throughout, it is a true masterpiece of ingenuity.
Another example is the Nengqiang BMI healthy ecological slate launched by Nengqiang in 2020. This series of rock slabs has six outstanding properties: large, beautiful, wide, excellent, tough, and clean. The specifications cover 800×1400mm, 800×2600mm, 1200×2700mm, etc., meeting more possibilities of space design. In order to ensure the excellent quality and strong production capacity of rock slabs, Nengqiang invested heavily to introduce a complete set of imported Italian SACMI rock slab equipment that can produce up to 1650×3950mm specifications; in terms of processing services, Nengqiang proposed a variety of solutions to the pain points of rock slab consumption. Create a deep processing system for rock slabs and provide one-stop services of production + processing.
Behind every brick of Nengqiang is the hard work and expectation of countless people. Because of its unique ingenuity and strong production and research and development capabilities, Nengqiang has received deep attention from the industry every time it launches new products, surprising countless consumers and gaining batches of loyal customers.
03
A strong attack on the terminal market
In 2021, in addition to continuously strengthening brand building, Nengqiang will still maintain a strong development momentum in terms of terminal investment promotion and market development layout.
On March 8, "The whole people represents 'rock' money' and the scenery is unlimited - Can Strengthen Ceramic Tiles The 2021 National Investment Promotion Activities Launch Conference was successfully held at the Marketing Center of Nengqiang Headquarters. This launch conference officially kicked off Nengqiang’s investment promotion activities in 2021, laying the foundation for the brand’s development throughout the year.
For a long time, Nengqiang has attracted many capable, thoughtful and motivated dealers with its strong corporate strength, excellent quality reputation, rich product system, precise market layout and eye-catching preferential investment policies. Join. In 2020, Nengqiang launched two large-scale investment promotion activities. The brand support was unprecedented and attracted the attention of many parties. In the end, it successfully signed contracts with 52 cities and 71 cities respectively, ending with excellent results.
In terms of developing the terminal market, Nengqiang is also full of momentum and attacks strongly.
Since the end of 2020, Nengqiang has successively held 7 large-scale terminal regional summits, from Jiangxi, Hunan, Fujian, Zhejiang, Northwest, and Huadu to North China, Tianjin, and Zhumadian regions, taking advantage of the good opportunity of manufacturers to gather together to jointly plan brand development plans . At the meeting, Nengqiang Headquarters sorted out and planned brand strategies for dealers, and provided dealers with direction; provided special training on products, sales, marketing activities, micro-seam super flat paving technology, etc., to help dealers and their teams grow rapidly .
04
Engineering channels reach a climax
Over the years, Nengqiang has been committed to providing high-quality ceramic tile products and solutions for high-end real estate engineering projects, and has continued to develop strategic engineering channels, and has been recognized by many real estate group customers.
In the cooperation project, Nengqiang has established a special engineering special service team to create a complete product service system and on-site service system, from R&D and production to installation and after-sales, to provide one-to-one tracking services and all-round rapid response , giving full play to high-standard service efficiency, has been unanimously recognized by companies and projects in various regions, and at the same time established a long-term cooperation model of stability and mutual trust.
In the past year, due to its high market share and excellent customer reputation and satisfaction, Nengqiang has continuously won awards in the engineering field and strategic partners: it won the 2020 China Real Estate Industry Chain "Strategic Integrity Quality" Service Provider", Modern Land's "Best Strategic Cooperation Award" in 2020, Seazen Holdings' Class A Supplier in 2020, Zhongliang Real Estate Group's Liangcai Award for "Excellent Materials and Equipment Unit" in 2021, Greentown China's "Excellent Product Research" in 2021 Award", and has been ranked among the "Top 500 Preferred Suppliers and Top Ten Architectural Ceramics" by China's real estate development companies for five consecutive years...
Up to now, tens of thousands of municipal construction, real estate, hotels, educational institutions, commercial office buildings, and national-level large-scale construction projects across the country, including multiple landmark construction projects, have selected Nengqiang products. Nengqiang has also always adhered to the concept of "quality first", created a first-class product system and service system, and continued to work hard to continuously improve the world's living environment.
05
Charity flowers bloom everywhere
The greater the ability, the greater the responsibility. Nengqiang always cares about the country and society, insists on giving equal emphasis to economic and social benefits, bravely assumes social responsibilities, and actively practices public welfare and charity.
In April 2020, Nengqiang donated a batch of ceramic tiles worth 4.8 million yuan to support the post-epidemic infrastructure construction in Liangshan, Sichuan; in May, a condolence team was sent to Yi Lao in Nanzhuang Town with loving gifts and condolences money. hospital, bringing care to all the elderly and staff; in August, it went to Weishe Town, Xingyi City, Guizhou Province, and donated education funds to local children; in November, as a member unit, it participated in the "Walking with Goodness·Village Revitalization Campaign" "Epidemic" Nanzhuang Town "Charity Cup"; The badminton match further heated up the charity cause.
In June 2021, many blockbuster and high-value new products of Nengqiang were launched one after another, but dealers in various places were unable to visit the headquarters to taste the new products in person due to responding to epidemic prevention and control policies. To this end, Nengqiang launched the "Mid-year Big Sale, Warm Heart at Home" activity, with the headquarters ultimately giving away profits, strongly empowering terminals, giving back to dealers across the country with practical actions, and helping to win the battle against the epidemic prevention and control.
From brand building to customer service, from corporate responsibility to social responsibility, Nengqiang never forgets its original intention, spares no effort, and builds the core competitiveness of the brand with a positive and enterprising attitude, injecting strong impetus into future development.
It is precisely because of this positive and good image that Nengqiang has recently been widely supported in the selection of the "Top Ten Brands of Architectural Sanitary Ceramics" in 2021 and was successfully shortlisted. On July 10, the list will be released online. Stay tuned to see if Nengqiang can be named to the gold list!
